Confidence, pragmatism, efficiency. This is the message delivered Wednesday by the Prime Minister, Jean Castex, in front of some 4,500 business leaders gathered on the occasion of La REF, the Medef event which each year gives the signal for the economic return. If these chosen terms were appreciated, the leaders especially hope that they will materialize. “The collaboration initiated in recent years between the State and companies has been amplified by the crisis, but it must now be intensified in order to redress the French industrial model. For that, the exchanges must be more precise to stick to the strategic visions which we can have between industrialists and politicians ”,points out Cyril Laurent, associate director of Pixminds, a company based near Chambéry (Savoie), which designs products specializing in human-machine interfaces, and employs around fifty people. And it is necessary, according to Laurent Habib, who heads the communication agency Babel (200 employees),
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