An advertising poster in Altötting in Upper Bavaria caused criticism in advance. However, the poster is still hanging - now there are renewed allegations.
- An advertising poster in Altötting (Upper Bavaria) has been criticized for a long time.
- However, the advertisement has been hanging in the tranquil pilgrimage site for two months .
- Now new allegations are being raised - is the poster sexist and discriminatory?
Altötting - The district town of Altötting in Upper Bavaria is a popular place of pilgrimage and part of the Inn-Salzach tourist region . An advertising poster for a building services company with a very scantily clad lady doesn't seem to fit into the strongly Catholic city. The alleged sexist poster was reprimanded by the German Advertising Council in 2016 . However, the advertisement has been hanging on a busy street for two months.
Many drivers do not seem to see the poster or are not bothered by it. Now, however, the Altötting women’s union is accusing them of sexism and discrimination , as reported by Bayerischer Rundfunk (BR). The outrage is not so much directed at the picture itself, but rather at the accompanying text . A timber trading company also caused criticism with a supposedly sexist advertising video in the city. A buttock tattoo in the video caused a stir in Altötting.
Poster in Altötting: Women's Union criticizes advertising from building services company - "Plump"
According to the BR , the German Advertising Council has already reprimanded this poster in Altötting . A complaint does not have any legal consequences, but is intended to encourage advertisers to think and rethink. The company "dignified women through their outdoor advertising," writes the German Advertising Council in a press release on February 16, 2016. The poster shows a young woman lying on a bed in only underwear. Next to it is the advertised heating system of the company . However, the text creates more excitement than the actual picture. "Both are hot devices, one saves money and is efficient, one goes shopping with you," reads there.
The German Advertising Council takes action against sexist advertising - also in the case of the poster in Altötting (symbol image).
© Arno Burgi / picture alliance / dpa
"I thought that such clumsy, sexist advertising was a thing of the past," wrote Altöttinger Frauenunion chairman Monika Klein von Wisenberg in a letter to the Upper Bavarian company, according to the BR . So far, however, the company has not reported. The local association would like a discussion with the managing director to discuss the content of the advertising.
Poster in Altötting: Entrepreneur reacts to criticism - alternative poster as compensation
After the outcry about the advertising, the entrepreneur reacted to the criticism of the poster in Altötting, as Innsalzach24 reports. The managing director of the heating technology company complains that the media were switched on immediately . "Yes, it says 'hot device', but that's only meant positively, surely you can say something like that about a pretty woman?", He told Innsalzach24. So far, the reaction to the advertising has been largely positive, he continues.
In Altötting , an alternative poster is now being used that has been in use for five years. Instead of the scantily clad lady, a topless man is depicted on it. The poster advertises a bathtub. However, the Altötting women's union does not see this as a solution, as Innsalzach24 reports. "That just shows how problematic the other motif is," said Klein von Wisenberg . She hope that the poster will soon no longer be used.
List of rubric lists: © Arno Burgi / picture alliance / dpa
