ARD dares to take a revolutionary step and says goodbye to the classic broadcast concept.
The broadcaster is reacting to the increasing competition from streaming services.
The
ARD
announced a paradigm shift in
series and films
.
The
broadcaster is
responding to the increasing competition from
streaming providers
.
In the future, top-class
programs will first be shown in the media library and only then on TV
.
Munich - When it comes to popular
TV series
in Germany,
ARD
is at the forefront.
Whether crime series like “Tatort”, “Polizeiruf 110” and “Großstadtrevier” or soap operas like “Sturm der Liebe” *: viewers regularly watch these series in the first and ensure the best ratings.
But that no longer seems to be enough for the broadcasting network.
The
ARD
is planning a
paradigm shift in series and films
.
ARD: Because of Netflix and Co., the station goes revolutionary
The rather conservative
broadcaster
wants to become more modern and is therefore daring to take a revolutionary step: in
future, top-class programs will first be recorded in the media library and then broadcast on TV at a fixed time
.
"We no longer think in terms of linear broadcasting slots first, but consistently first in terms of content and projects - a paradigm shift for ARD," said
ARD
Fiktion coordinator, Jörg Schönenborn, according to the announcement.
The
station
had already
caused another bang
in 2019 when it announced the end of the ARD cult series "Lindenstrasse".
The new maxim is "Online first".
The
ARD
is responding to the ever-increasing competition from
streaming providers
such as Netflix, Amazon Prime Video, Apple TV + and + Disney.
ARD: Series offensive in the media library from September
The series offensive should start in autumn.
"Oktoberfest 1900" is supposed to start on September 9th.
It continues on September 27th with “Pan Tau”.
A highlight will follow on October 11th with the third season “Babylon Berlin”.
There is also the new three-part crime thriller "The Secret of the Dead Forest" and the third season "Charité".
The
new media library offer
will also include numerous series from the Third Programs and One, including the
September sitcom “Parliament” and the comedy series “The Last Will”.
(mt) * tz.de is part of the nationwide Ippen-Digital editors network.