Maluma, Neymar and the controversy that triggered a song

The paths of success for a song today seem to be inevitably linked to controversy.

And

from Maluma, has had the best possible exposure in its natural place: social networks.

The song of the famous reggaeton from Medellín (1994), which talks about Instagram, publications, ex-girlfriends, vacations and lies, became the theme of the Champions League with Neymar in the middle singing it and now it has become one of the most talked about and views in recent days, with 116 million views on YouTube and second in the

global

Spotify.

This Wednesday, the Colombian made the world launch of his new album

, in which this song is found, whose chorus already sounds and resounds: “

a song supposedly dedicated to her ex-partner, Natalia Barulich, who is now related to the Brazilian star of Paris Saint-Germain, Neymar.

This Wednesday it was also known that the player has tested positive for covid-19.

The twists and turns over

began two weeks ago during the Champions League semi-final and are not over.

First it was Neymar, the most expensive footballer of Paris Saint Germain, celebrating his success in the match and chanting the Maluma song.

Then, the closure of the Colombian singer's Instagram account;

the rumors that he was angry and that is why he untimely eliminated it and the surprise of his hundred million followers, of which 53 million are on Instagram.

Two days later, the Champions League final with Neymar's team falling to Bayern Munich, a defeat that was the meat of memes and

that circulated on the WhatsApp of millions of people.

Neymar's supposed mockery of Maluma and the footballer's cry when he lost the final ended up linked to the mess between the two celebrities and, of course, favoring the song.

Now, the model and dancer who has conquered the hearts of these two celebrities, entered the controversy.

With a photo on Instagram titled “Ibiza on vacation”, Natalia Barulich turned the social network back on as a post that was interpreted as a response to the singer.

It is known about Maluma that he started in football and left it for music, that his name is a mixture of the syllables of his mother's names, Marly;

that of her father, Luis and the third of Manuela, her sister.

Who loves fashion and perfectly understood the role it plays in fame, as when she walked for Dolce & Gabanna on a catwalk for the brand;

as well as the football with which he was already connected.

The Colombian was one of the singers of the 2018 FIFA World Cup Russia, and has been the winner of an MTV European Music Award, among others.

Their loves have also been under the spotlight.

In September 2019, after two years of relationship, Natalia Barulich published a statement confirming the breakup rumors: “I love Juan Luis a lot, but at this moment we need to take time for ourselves and our careers so that we can continue to grow as artists and individuals ”.

Then the friction was exposed in the networks.

Last January, Maluma published a smiling photo on her Instagram under the title: "When your ex calls you to come back."

But it was her ex-partner's response that caused mockery.

In one of the comments she wrote: "Damn the ex, lol."

And while she is related to Neymar;

He has been seen in New York with Canadian model Winnie Harlow.

His new album

Meanwhile Maluma is already active again on his social network - he was only out for two days - and has continued to promote the famous song and his album, inspired by the return to reggaeton in Medellín in the 90s in which grew up.

On Wednesday she was part of the Pure Golden Hour Sessions, a new series of virtual concerts during sunset and also presented her clothing line.

“This collaboration [with the Michelob ULTRA Pure Gold beer brand] is the perfect expression of who I am as a person, and there is no better way to launch the collection than with an epic end of summer concert, debuting my newest hits at the context of the golden hour in Miami ”, said the singer.

Papi Juancho

represents a new artistic stage further away from the image of Maluma Baby or the

, with which he became recognized.

This fifth album recalls his first name, Juan Luis Londoño Arias, and the affectionate nickname that he has among his most intimate.

Many of the 22 tracks reflect a desire to return to his roots with reggaeton, which he has said he had walked away from because he "became a more pop artist."

View this post on Instagram

Ibiza on vacation 🌴💃🏻 @wibiza

A post shared by Ναtαlία Bαrulίch 🌹 (@natalia) on Aug 30, 2020 at 7:39 am PDT

And although

has taken all the spotlight, it is

, one of the most important for the singer.

"It's a

with salsa," he told the local press.

But it goes beyond that: it is a song in parlache, as the local slang is known, that changes the order of words and is the opportunity to vindicate his city:

sings Maluma, who invited musicians he admired for each of the album's cuts.

Isolation by quarantine, according to him, has been key in the creation of his album.

“2020, a difficult year but we are positive.

The most

album

”, Korea and perhaps not only because of the coronavirus pandemic but because of their affective relationships that are in the center of attention.

Not only

but

, a romantic ballad, which is part of the album, talks about the loves that "are for life and that when time passes, we must say goodbye", as he told newspaper