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A unique experiment: the chances of the TikTok deal for the business of the tech giants

2020-09-07T09:30:13.595Z


The possible sale of the Chinese short video app to a US tech giant would be a one-off experiment: It could pave the way for new business models based on the logic of social media.


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Demands more "data dignity" for users: Microsoft boss Satya Nadella

Photo: Brad Barket / Getty Images

In cooperation with "The Economist".

Schumpeter

Could you build a better TikTok?

The short-video app offers its putative American buyers a chance to rethink social-media business and governance models

"Amainstream giant goes countercultural."

That is how the technology press described the decision in the early 2000s by IBM, then a paragon of corporate it, to back Linux, an obscure operating system written by a ragtag collection of activist coders. In the event, the unnatural combination wound up being a match made in computing heaven. It turned Linux into a serious rival to Microsoft's Windows, then the dominant operating system, and justified the decentralized way that Linux had been developed. This benefited IBM and fueled the rise of cloud computing, which is mostly powered by Linux and similar "open source" software.

The tech industry may soon witness a similarly curious pairing.

Microsoft and Oracle, a big software firm, are — along with other, less serious suitors — fighting over TikTok, a Chinese-owned short-video app. Its sale is far from assured.

But if a deal were struck it too could prove momentous, this time as a chance to redefine how big online platforms are run.

TikTok could become the Linux of social media — and a model for others.

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Source: spiegel

All news articles on 2020-09-07

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