Financial News
Written by: Kwong Yueting
2020-09-16 17:00
Last update date: 2020-09-16 17:00
The global economy is in recession and the Sino-US trade friction is heating up. Many companies are pessimistic about the business prospects of Hong Kong.
In an exclusive interview with "Hong Kong 01", Lin Jieyi, President of the Hong Kong Product Numbering Association (GS1 HK), said that the new crown pneumonia epidemic and the global economic recession have made the business environment more challenging. However, 95% of Hong Kong's food is imported, and trade friction may There will be a crisis of rupture in the supply chain, just like the early stage of the epidemic, so many companies have gradually made the supply chain more transparent and looking for alternatives.
For the products that the United States announced earlier that they were produced in Hong Kong, they must be marked as "China" when they are exported to the United States, and the "Made in Hong Kong" label must not be used.
Lin Jieyi believes that the gold-lacquered signboards made in Hong Kong are very important, and Hong Kong’s core value is honesty. Many mainlanders come to Hong Kong to shop because they have confidence in the products managed or manufactured in Hong Kong. Even if the “Made in Hong Kong” label cannot be used in the future, Use the "manage by HK (香港管理)" label to promote Hong Kong products.
If there is a barcode on the product, consumers can trace the product supply chain.
Barcodes are product ID cards, which can be used to connect online and offline markets after being digitized.
(Respondents provide pictures)
Regarding the upcoming Double 11 Shopping Festival, Lin Jieyi said that many retailers are already preparing for the e-commerce peak season, but if they want to put their products on e-commerce platforms such as Amazon and eBay, each product must have a corresponding barcode. .
"In the digital age, products must have an "identity card" barcode in both physical stores and online stores, so that transaction data can be linked and digital transformation can be made in the supply chain and internal systems."
She continued that the epidemic has caused retailers to increase their digitalization, but for many SMEs, it is more difficult for them to develop a comprehensive O2O strategy. Therefore, the association has set up a digital service team to assist members in digital transformation, such as: Data is used to make business decisions and keep abreast of market changes; how to install sensors on machines and production lines to improve efficiency; and assist members to promote products through online channels.
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