Political situation
Written by: Luo Kunyi
2020-09-17 07:00
Last update date: 2020-09-17 07:00
The pro-establishment faction experienced a heavy blow to the district council elections last year and deeply realized the importance of online public opinion wars. As a result, the focus of the project competing for public opinion also began to change, from the commonly known "landing" (region) to "online". Many camps Titans have moved to YouTube to become KOL (Key Opinion Leader).
While a group of KOLs and YouTubers with organizational backgrounds have sprung up, they accidentally discovered a "new way of making money."
It is the general trend for politicians to run YouTube channels and personal Facebook pages. In the anti-amendment law turmoil last year, the democratic camp succeeded in seizing the position of public opinion with an overwhelming propaganda campaign.
The democratic camp has many successful KOLs in the past. For example, "Kuang Shen" Kuang Junyu’s YouTube channel has 150,000 subscribers, and the number of views has reached 14,814,917 so far.
After the anti-revision regulations and the defeat of the district council elections, the establishment began to actively manage cyber forces, accumulating cyber forces.
There are also a lot of KOLs that are emerging day by day. One of the iconic phenomena is that even Li Huiqiong, the head of the Democratic Alliance for the Betterment of China, has joined the battlefield recently. The newly-built YouTube channel currently has 6,900 subscribers and views. There were 374,825 times.
He Junyao, a member of the New Territories West Legislative Council who broke out with his own speech, has 13,000 subscribers and 334,697 views.
Legislative Council Member Chen Jianbo's YouTube channel also has a total of 3,350,185 views.
Ge Peifan, a member of the Legislative Council who has been running YouTube since 2012, is even more interested. He has 125,000 subscribers and nearly 20 million views, making him the top legislative council member.
The most prominent online celebrity among the KOLs in the organizational camp must be Li Zijing of the New Democratic Party.
Currently, his YouTube channel has 256,000 subscribers, and the number of views is close to 40 million.
He Junxian from the agriculture and fisheries sector’s YouTube channel began to "have money to collect"?
The establishment of a cyber warfare was purely to fight for the right to speak online, but it unexpectedly unearthed a "big gold mine"-YouTube dividends.
There are several ways to earn revenue on YouTube, including advertising revenue, channel members paying monthly fees, and fans buying super messages and super stickers.
Of course, YouTubers must reach a certain number of subscribers and views before they can start cooperating with YouTube.
Recently, Shabanshan has heard in the political circle that He Junxian, a member of the Legislative Council of Agriculture and Fisheries who has 36,600 subscribers on YouTube, has begun to "have money" on his YouTube channel.
Another former "Xiaohua" district councilor who made a big "windfall" has nearly 230,000 subscriptions in less than one year after "online". This is Chen Yingxin from the Federation of Trade Unions.
At that time, the Federation of Trade Unions sent a young flower named Chen Yingxin to fight against the senior "Gallery" Frederick Frederick. She has a solid job in the opponent's area. She actively participated in the neighbourhood service for the first time. The most classic even went to the door to kill insects and fleas. The difference between the numbers narrowly beat the election.
Last year, the district council elections changed dramatically, and Chen Yingxin was swept away from the council at any time against the current situation.
After losing the district council election, Chen Yingxin became a YouTuber and made "outstanding" comments from time to time. In addition, her appearance was beautiful among the "Dark Blue (Male)" KOLs. So far, her YouTube channel has more than 2,900 views. Ten thousand, the number growth is amazing.
Judging from the current number of subscriptions to her YouTube channel, the number of likes and interactions of the videos, the income is estimated to be considerable, and it is rumored that her monthly income is comparable to or even surpassed that of legislators.
The current remuneration for legislators is 101,000 yuan per month, and for district councilors is 33,950 yuan per month. No wonder some people in the region laughed and said that after the online world became popular, "little flowers" might change to full-time KOLs and may not love the war district council anymore. .
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Li Zijing: KOL career life is shorter than that of artists
If you want to completely transform yourself into a YouTuber, can you make a living just by "talking about politics"?
In an interview with a reporter from "Hong Kong 01", Li Zijing of the New Democratic Party said that YouTube is a good platform for publicity, but he personally has reservations about using YouTube as a career.
He pointed out that the professional life span of KOLs is shorter than that of artists, and the number of views of films related to political topics has only exploded after June last year.
He believes that it is a turmoil of amendments that has increased the public's interest in politics. After the situation is calm, it may not be so high again, and the popularity of political KOLs may be much lower than before.
