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Sneaker hype at Lidl: Are customers becoming living advertising banners? Malice and ridicule on the net

2020-09-16T15:14:25.702Z

Lidl has launched its own collection. One product from the collection in particular is making waves - that in turn causes astonishment among many customers.



Lidl has launched its own collection.

One product from the collection in particular is making waves - that in turn causes astonishment among many customers.

Neckarsulm - April 1st seems to be the right time for fun.

Since social media has also become more and more important for large companies, corporations have also tried to prove their humor once a year - mostly with moderate success.

The discounter giant

Lidl also

wanted to fool its customers in 2019 and announced that it would

be launching

its own series of sneakers

.

The

Lidl logo

on the sneakers had to be there, of course.

What was initially intended as an

April Fool's joke made

such waves that Lidl actually offered its own sneakers for sale in the fall of the same year - but only in

limited editions

.

As a result, the

sneakers

an

absolute best seller

and were completely sold out shortly.

As HEIDELBERG24 * reports, the

mega hype is now entering the next round

.

But the hype surrounding the

fashion collection

does

n't

seem

to go down well with many customers

.

The discounter is mocked by users on Facebook.

Despite ridicule and malice, the Lidl critics ask a legitimate question *.

(* HEIDELBERG24 is part of the Ippen-Digital network)

Source: merkur

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