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Tim Cook announces a huge surprise at Apple's keynote: It hasn't happened for nine years 

2020-09-16T07:35:31.286Z


On Tuesday evening, Apple invited to the globally recognized event. But the company has pinched the hoped-for iPhone 12. You can find all information about the event in our live ticker.


On Tuesday evening, Apple invited to the globally recognized event.

But the company has pinched the hoped-for iPhone 12.

You can find all information about the event in our live ticker.

  • Apple

    * invited to a virtual keynote on Tuesday evening.

  • The group presented new iPads, two new models of the

    Apple Watch

    *.

  • However

    , CEO Tim Cook saved the

    hoped-for introduction of the

    iPhone

    * 12 for another appointment.

Update from September 15, 8:03 p.m.:

That's it for today.

No “one more thing” - but above all no new

iPhone 12

.

Looks like the Californians are blowing for the next big event in October.

Then everything will revolve around the smartphone with apple and - maybe the first Mac with Apple ARM chip.

That's it with our live ticker.

We summarize the most important announcements about the individual products and the German prices again separately and compactly. * Have a nice evening!

Update from September 15, 7:52 p.m.:

Next,

Apple

unpacks

the completely redesigned

iPad Air

.

As expected in advance, the home button disappears from the front and instead moves to the upper edge - including fingerprint recognition.

In addition,

Apple

donated

the iPad Air the newest and fastest chip called

A14

.

The last time the Californians installed their latest super duper chip first in the iPad Air and not in their flagship iPhone was nine years ago.

Price: From $ 599.

Update from September 15, 7.41 p.m.:

Now the

iPad

continues.

The eighth generation will get an A12 chip and will be 40 percent faster than its predecessor.

Together with the new iPadOS14 operating system and now also supports handwriting recognition with the Apple Pencil.

The price: From $ 329, for educational institutions $ 299.

Update from September 15, 7:31 p.m.:

Ok, fitness studio operator and fitness app provider, you have to be very strong now.

Apple

is now also coming up with its own workout program: "Fitness +" including cool workout music.

The price?

$ 9.99 per month or $ 79.99 for the year.

The group is also announcing all-you-can-eat subscriptions, depending on the scope, including Apple Music, Apple Cloud, Arcade, Fitness + or News Plus.

Update from September 15, 7:26 p.m.:

Apple also

brings a new

Apple Watch

entry-level model: Apple Watch SE.

The

prices

: The Apple Watch SE will be available from $ 279, the new top model Apple Watch Series 6 from $ 399.

But there is a small catch: For ecological reasons, the new Apple Watch is only available without chargers.

Oops.

Update from September 15, 7:12 p.m.:

Now it's Apple's second man, the new COO,

Jeff Williams

.

He announces the new

Apple Watch Series 6

.

There are new housing colors red, blue and graphite - and above all a new function for measuring the oxygen content in the blood. 

+

Apple boss Tim Cook: The iPhone manufacturer presented the new Apple Watch 6 and the entry-level model Apple Watch SE on Tuesday.

© picture alliance / Tony Avelar

Apple keynote in the live ticker: CEO Cook announces the first details - many fans could be disappointed

Update from September 15, 7:04 p.m .: Apple

boss

Tim Cook

welcomes the viewers of the live stream in the cute Apple headquarters in Cupertino and clarifies: “Today we are concentrating on two products: the

Apple Watch

and the

Apple iPad

. “Will the

iPhone

still come in the end? One more thing?

Just take a look.

Apple Keynote in the live ticker: Top Apple expert has bad news for iPhone fans

Update from September 15, 6.15 p.m.:

Investors look

forward to

the

Apple Keynote

with confidence.

Around an hour before the event started, Apple shares were a good two percent higher at $ 117.50.

The paper thus fared significantly better than the overall market.

At around 6 p.m. German time, the Dow Jones was up 0.37 percent at 28,105 points, while the market-wide S&P 500 climbed 0.87 percent to 3412 points.

Apple Keynote in the live ticker: This is how you can see the event tonight in the live stream

Update from September 15, 5:40 p.m.:

When

Apple introduces

new products, interest worldwide is huge.

But hardly any other company is as good at fueling the hype about its own products as

Apple

.

This includes mysterious advance announcements and perfectly choreographed keynotes.

The

Apple event will take place

this evening from 7 p.m. German time due to the corona pandemic without a live audience.

But the group is streaming the event free of charge over the Internet and also on YouTube (see above).

The countdown is already running.

We will be reporting live here this evening from around 6.30 p.m. and will briefly and concisely summarize the most important announcements during the event, which is likely to last a good two hours.

You can also watch the live stream of the

Apple Keynote

on the iPhone manufacturer's website here.  

Apple Keynote in the live ticker: Top Apple expert has bad news for iPhone fans

Update from September 15, 4:44 p.m.:

The tension is rising

at

Apple

.

Mark Gurman

writes on Twitter that

Apple

will

launch

its new

iPad

with the brand new

A14

chip.

It would be the first time in nine years that the Californians would buy their fastest processor first on the iPad - and not on the

iPhone

.

Gurman is a tech reporter at

Bloomberg

and is considered one of the best Apple experts in the world.

If he was right, all iPhone fans would still have to be patient. 

The first Apple device with the A14 chip, it turns out, will not be the new iPhones.

First time I believe the iPad will beat the iPhone to an all new chip architecture.

- Mark Gurman (@markgurman) September 15, 2020

Apple keynote in the live ticker: CEO Tim Cook stirs up the tension

Update from September 15, 3:34 p.m.: Apple

boss

Tim Cook is

fueling the tension before the

Apple

event.

His “good morning” and the countdown message via

Twitter

received a good 55,000 likes within two hours.

Good Morning!

T-minus 6 hours!

#AppleEvent

- Tim Cook (@tim_cook) September 15, 2020

Preparing for the Apple Keynote Today?

Web stores are being prepared worldwide

Update from September 15, 2:47 p.m.:

Apple is

preparing its web stores worldwide for the launch of new products.

Since 2 p.m. this afternoon, Apple customers in Germany can no longer place orders.

In the early morning German time,

Apple

had already closed its US store.

Usually the rows of shops can be reached again shortly after the keynote has ended.

In Germany that should be around 9 p.m.

All this speaks for a release of new products at the

Apple Keynote

.

+

The German Apple store is currently unavailable due to maintenance work.

The digital storefront is also temporarily closed in the USA.

© Screenshot: utz

Apple Keynote in the live ticker: iPhone manufacturer also shuts down US website for maintenance

Update from September 15, 1:38 p.m.: Apple

has

already shut down its US website

in the run-up to the

Apple keynote in

the evening.

Apple customers have

been unable to place orders for maintenance work

since about 7 a.m. West Coast time

.

"Be right back" is currently on the US website - "We'll be right back for you", it says on the website (see the following screenshot from today 1:43 pm).

In the run-up to the launch of new products, the company regularly shuts down its website in order to integrate the new products and the corresponding websites. 

Apple Keynote: iPhone manufacturer is coming tonight with a completely new product category

Update from September 15, 10:21 a.m.:

Apple

is apparently about to introduce a new product category.

It could be called

AirTags

and with

prices

starting at 25 or 35 dollars,

it could be the

cheapest option for

entry into the Apple cosmos.

AirTags could possibly be as big as bottle caps and, for example, help to find lost keys.

It would be the first Apple accessory in Apple's corporate history.

+

Apple Watch: The company is likely to send the latest version of its popular smartwatch to the start at the event tonight.

© Picture Alliance / dpa

In the past few weeks, bloggers had repeatedly

speculated

about

AirTags

, but so far could not substantiate their assumptions.

But on Monday, images appeared for the first time that

should come very close to

the final

AirTags

.

According to speculation,

Apple

could

rely on Bluetooth and ultra-broadband instead of the complex GPS technology.

The AirTags could also help parents keep track of where their children are. 

Apple AirTags (code name: B389)



- White front (no logo) CLEAN!


- Polished metal back


- Apple logo on back



3D render made by the AMAZING @CConceptCreator.



Sources shared with me a video of the real AirTags - to protect them, we made a 3D render to show you.

pic.twitter.com/aKGOATXMMO

- Jon Prosser (@jon_prosser) September 14, 2020

Apple Keynote in the live ticker: Products, prices and probabilities - Apple fans can look forward to these innovations  

First report from September 14th, 3:25 p.m .:

In the run-up to the

Apple keynote

tonight (September 15, 2020) observers are speculating which innovations the iPhone manufacturer might have in stock.

What the augurs expect, how likely the individual devices are and what remains in the pipeline for the time being.

An overview:

Apple Watch Series 6 presented at Apple Keynote?

95 percent probability

The fact that

Apple will

announce the latest generation of

Apple Watch

on Tuesday

is practically certain.

The group had reliably improved the battery life in the previous versions.

With the version presented in September 2019,

Apple

did not do that at first glance.

In fact, the battery life is longer, because the display of the Apple Watch Series 5 is permanently on.

In the previous versions, the display only responded to movements of the wrist.

Join us for a special #AppleEvent.

Watch on September 15 at 10:00 am PDT.



Watch on https://t.co/tkb3KTIxTd.

- Apple (@Apple) September 8, 2020

In addition to the mileage, Apple should also

improve

the

tracking of the heart rate (ECG)

.

In addition, many observers expect that the latest version can also measure the oxygen level in the blood.

However, there had been several speculations in the past few years before Apple keynotes without the Californians actually installing this function.

There are also improvements to the fitness app and possibly a new entry-level version in a cheaper plastic housing.

Among other things, the group is targeting parents who want to buy their children a reasonably cheap watch.

The prices for the

Apple Watch Series 6

should start at 399 dollars.

The plastic model could be cheaper accordingly.  

Apple Keynote in September 2020: AirTag - 75 percent probability

According to bloggers, Apple is about to introduce a new generation of products.

It could be called

AirTags

and with

prices

starting at 25 or 35 dollars,

it could be the

cheapest option for

entry into the Apple cosmos.

AirTags could possibly be as big as bottle caps and help to find lost keys, for example.

Apple Keynote: iPad Air - 70 percent probability

A new version of the

iPad

including the latest chipset seems pretty likely for Tuesday.

The

design of the

iPad Air

4 could be based on the current iPad Pro line and thus have flat edges.

In addition, the home button is probably a thing of the past.

Apple could possibly switch to face recognition (FaceID) instead of the iPad Air.

Expectations are mixed when it comes to price.

However, in the run-up to the

Apple keynote

in September 2020,

most experts expect

entry prices from 599 or 649 dollars.

Apple Keynote in September 2020: iPhone 12 - 55 percent probability

The starting position for the iPhone * is somewhat tricky.

Numerous Apple experts believe that CEO Tim Cook will not bring the flagship product on Tuesday, but only in October.

However, the invitations to journalists point to Tuesday. * Because

Apple

has

packed an augmented reality application into it.

It requires an iPhone or at least an iPad.

However, there is consensus in the scene about the possible number of planned iPhone versions.

After that, there will be two entry-level versions with 5.4 and 6.1 inch displays.

There are also two iPhone 12 Pro variants with 6.1 and the 6.7-inch display planned for the first time on the iPhone.

The top devices could also have an additional camera for telephoto recordings.

The two

iPhone 12

entry-level variants must probably do without the extra lens. 

Before the Apple Keynote in September 2020, it is also reasonably certain that the manufacturer - as with every generation - will use a new, faster chip (A14) and also support the new 5G standard for the first time.

Other competitors such as Samsung have had the necessary chips in their top models for a long time.

In addition, the housing will be adapted and borrowed from the iPhone 5 with the rounded corners.

In terms of price, the new iPhone 12 could cost between $ 649 and $ 1399, depending on the version.

Macbook with Apple chip - probability 5 percent

At the virtual developer conference in June, Apple surprisingly announced the departure from

Intel processors

.

Instead,

MacBook

and Co. are to run more and more frequently on processors developed in-house instead of Intel chips.

The first

Mac

computers with

Apple silicon should be

available

at the end of the year

.

The Californians have long been developing their own processors based on the architecture of the chip developer ARM.

Only at the weekend, the US giant

Nvidia

announced that it would take over the British chip manufacturer for up to 40 billion dollars.

However, the announcement of a Mac with an Apple drive at the keynote on Tuesday is almost impossible.

Because with the bet on its own Apple chips, the group has made a fundamental change in strategy that would justify its own event.

And even if Apple had already finished the first Mac with its own processor, against the background of the announced takeover by

Nvidia

with the US company, the company would definitely reassure itself that everything is OK before new products are launched

ARM

base would come into the shops.

The

Apple

event starts tonight (September 15) at 7 p.m. German time.

We ticker live.

Editor's note: We have increased our assessment of a possible presentation of the AirTags to 75 percent because of the photos that appeared for the first time on Monday.

In the first version of this text, we estimated the probability of the AirTags to be 25 percent due to missing evidence.

*

Merkur.de

is part of the Ippen digital network.

List of rubric lists: © Picture Alliance / dpa

Source: merkur

All news articles on 2020-09-16

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