"Everyone with NYC" is the program that seeks to stimulate tourism and the pocket economy of businesses and entrepreneurs in and around New York.
More than 150 businesses participate with discounts for visitors until the end of the year.
This can be an example for many cities in the world that depend on the income of tourists.
Adriana Aristizábal, spokesperson for NYC & Company, the office that represents New York worldwide, tells us how they have implemented it in this edition of the CNN Digital Encounter with Guillermo Arduino.
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