Financial News
Author: Zeng Junhua
2020-09-21 07:00
Last update date: 2020-09-21 07:00
About the author: 35 years in the government, former Financial Secretary John Tsang (John), his uncle potato chips deeply rooted in the hearts of the people.
After the self-willed John "snap the gun," he has no fixed position and is enthusiastic about participating in different activities.
In addition to founding the non-profit organization "Uncle Potato Chips Co-Creation Society", he is also the host of commercial radio music programs and the fencing coach of La Salle College.
In recent years, as Bowtie's senior consultant, he has played the role of future builder.
His vision is that all Hong Kong people can be protected and truly enter a new era of self-protection.
[A series of articles written by John will meet with readers on "Hong Kong 01" every Monday morning.
】
Years with overlapping numbers are not common and only appear once every 101 years.
Maybe 2020 is destined to be a very special year.
As soon as the 2020 calendar was replaced, a series of changes followed.
First, the whole people put on masks, and then large-scale work at home and online learning. Even physical shops and restaurants have also transformed themselves, turning to online store sales and takeaway.
Technological applications that we thought would take a long time to become popular have now become mainstream in an instant.
This sudden epidemic not only redefines our lives, but also brings structural changes to society, creating one "New Normal" one after another.
Some people think that the above effects are temporary.
But think about it carefully, the digitalization of life is the inevitable result of social progress.
In other words, the epidemic has only accelerated the transformation of the pattern.
Because change is irreversible, it is better to actively and actively adapt to the needs of the development of the new era, so that you can take the lead in the unpredictable future society and become the next promoter of New Normal.
The digitalization of life is the inevitable result of social progress.
(Provided by the author)
According to the report "Global Retail Trends 2020" published by KPMG, the epidemic has forced many companies to re-adjust their inherent business models.
In addition to actively developing online sales channels, they must also try to implement the strategy of "Integrated Marketing Communications" and make good use of Facebook live broadcasts, Instagram Story and other channels to reach consumers.
However, there are billions of potential customers around the world, and it is impossible to catch them all at once, right?
At this time, companies must learn to use Big Data provided by major social platforms to provide more targeted and personalized services.
Nowadays, e-commerce cannot be dealt with by a single webpage alone. Old and well-known merchants must put down their shelves and try to use technological advantages to please customers, create a new shopping experience for consumers, and create a competitive advantage.
While preparing for the digital transformation, operators must also carefully review the current business model and prepare for future possibilities.
The pace of the times will not stop, and the behavior patterns and preferences of consumers will naturally not be like one day in ten years.
If it stays the same and continues to use the previous sales methods or techniques, the company is waiting to be eliminated by the times.
Studies have pointed out that only two types of retailers can survive in the future: one is to provide limited but well-designed goods, and the other is to provide a large number of different types of goods.
Therefore, companies must pay close attention to the market situation and trend changes in order to make corresponding judgments flexibly according to the situation.
Take Netflix, a video rental company that originally only serves a small area, as an example. It depends on its ability to spot trends in network usage and online video viewing, and to work with major film and television production companies to promote streaming media business.
Because of the quality of streaming and the launch of refreshing original films and dramas, it has become one of the giants of online streaming media, with nearly 200 million subscribers so far.
In the age of infinite innovation, if you lack the consciousness and courage to reform and refuse to subvert yourself, you can only wait to be subverted by others, and you will inevitably end up in smoke.
Streaming media is prevalent and has participated in web production earlier to support local industries.
(Reproduced from: https://www.youtube.com/watch?v=QodmeRpvG0A)
Many people are working hard to find new business models, hoping to predict the future and win the initiative faster.
Among them, perhaps only a few people can successfully break through, but their ideas and inventions will determine the form of work in the future.
Those who are able to cooperate will be able to explore countless opportunities, while those who cannot adapt to the new rules of the game will miss out on potential development opportunities.
"No change will only lose." This is by no means an exaggerated and scary rhetoric.
From time to time, people ask me when my life will return to "normal", but the truth is that I can't go back.
However, ask yourself, why do we want to miss the past?
Since the epidemic, many emerging lifestyles have become daily routines for most people.
Many untimely practices are being discarded in the so-called decontamination; on the other hand, timely and practical practices will be retained.
The new normal can actually be a better "normal".
The world is ever-changing, and the needs of society are always changing. In the new era, exploring new fields and bravely embarking on a path that no one has walked. Don't you dare to say you are not looking forward to it?
Zeng Junhua pointed out that "no change will only lose", and it is by no means an exaggerated and scary rhetoric.
(Provided by the author)
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