Social News
Written by: Chen Jiahui Guo Xiaoqing
2020-09-21 18:10
Last update date: 2020-09-21 18:16
Panmin has always been good at online communication and mobilization, especially during the anti-amendment law crisis last year.
The establishment of the system lags behind in online deployment, and then rushed to catch up. Blue camp KOLs emerged, and YouTube was the main battlefield to frequently push online video offensives.
Facing the challenge of Lanying, Panmin and Huang Ying also joined the filming.
"Hong Kong 01" uses detailed YouTube data to examine the rise of yellow and blue YouTubers and content strategies, including Huang Ying YouTuber, who was originally a well-known KOL, was named "Huang Ying KOL" by netizens because of his position, and Lan Ying YouTuber Most of them emerged after July last year, and many people will declare that they belong to the "KOL100" ranks.
Huang Ying: Many well-known YouTubers talk about current affairs and are regarded as Huang Ying channel by netizens
The reporter initially sorted out Panmin and Huang Ying’s politicians to comment on the channel in time, joined the channel regarded as Huang Ying by netizens, and made incomplete statistics.
Here are 21 Huangying YouTube channels (see the table below). Unlike the Lanying YouTuber, it is obvious that most of the YouTube channels with more subscriptions and views are YouTubers with a certain degree of popularity.
Detailed report: Huangying YouTuber generally accidentally inserts willows. The content is more than political. "Yellow labels" greatly affect income
The channel with the highest subscription volume is "JASON". The channel was opened in 2013 and has more than 970,000 subscribers. In the past year, netizens regarded it as a Huangying KOL because of his words and deeds.
According to statistics from NoxInfluencer, a YouTube influence statistics platform, "Big J" subscribers rank 30th in Hong Kong.
Ranked second is "Du Wenze Lisao", which has 620,000 subscribers since it was opened in 2018 and has an average of about 220,000 views.
Zhou Ting launched a movie in February with a million views
The channel style of most Huangying politicians is serious, but there are exceptions.
Zhou Ting, a former member of the Hong Kong Zhizhi, opened his channel in February this year, and accumulated 305,000 subscribers in about six months, ranking 140 in Hong Kong in terms of subscription volume.
Her film style is more relaxed, the screen design, content in addition to political commentary, but also sharing life, Japanese teaching and other videos, with a more relaxed approach to attract viewers, the highest number of videos more than one million views.
Blue Camp YouTuber: appeared after July last year
Regarding the blue camp, the reporter also compiled 23 blue camp YouTube channels (see the table below) based on online information, and found that 10 of them were only established after July last year, including the early selection of the group with He Junyao. Channels of the Legislative Council's "Hua Ji" Yang Guanhua and "Black Super Brother" Xu Minfeng.
Throughout the content of the Lanying Channel, each has its own division of labor. Political figures such as Li Zijing and Chen Yingxin often discuss politics on the channel, sometimes responding to news events with exaggerated headlines, such as Li Zijing’s February film about the medical strike , Leading to the tragic death of the patient? Why did the mainstream media have no reports?" And like Hua Ji, Hei Chao Ge, David Sir, they focused on petitions and clips of street station activities, and invited Lanying supporters from time to time, and claimed to be Citizens attacked by demonstrators and affected by the demonstrations filmed the show together.
In addition to commenting on the demonstrations and the Huangying operation, the Blue Camp Channel will also film many life stories.
Detailed report: According to the data, the three people on the road to the rise of the Lanying KOL crowded in the Hong Kong YouTube top 100 with an average monthly income of 50,000
Among them, the average number of views of the videos of Li Zijing, Chen Yingxin, Mo Jiajie and others exceeds 250,000, and the average number of views of other KOL videos such as Hei Chaoge and Hua Ji can reach more than 30,000.
According to the statistics of NoxInfluencer, the YouTube influence statistics platform, the former three are all ranked in the top 100 in the average viewing volume of YouTuber videos in Hong Kong.
Yellow and blue YouTuber revenue estimates
Qualified YouTubers can apply to join the YouTube partner program and earn advertising revenue based on the number of views on the video.
For Huang Ying, according to NoxInfluencer's estimation, YouTubers with high support such as "Big J" can get advertising revenues of 30,000 to 50,000 yuan per month, and the Pear Channel can get 60,000 to 120,000 yuan per month. Martin Oei has a chance to get the highest income, more than 200,000 yuan per month.
As for the blue camp, according to NoxInfluencer's estimates, Li Zijing, Chen Yingxin, and Mo Jiajie’s movies can earn about 30,000 to 70,000 yuan a month, with an average monthly income of 50,000 yuan; while Hei Chao and David KOLs such as Sir also have incomes of about 10,000 to 20,000 yuan.
The more viewers and subscribers of the video, the higher the advertising revenue.
However, because YouTube has its video review mechanism to determine whether a video is suitable for most advertisers, if the content is judged to be unsuitable, it will be "yellow-labeled", and the advertising revenue of "yellow-labeled" videos will be correspondingly reduced, or even impossible to obtain Advertisement Income.
Because the yellow label is not clearly defined, many YouTubers such as Zhou Ting have stated that the content of the video is accused of containing "controversial topics and sensitive events" and is "yellow label."
Huangying YouTubers generally unintentionally insert content and not only discuss politics, "yellow labels" greatly affect income
According to the data, the three people on the road to the rise of the blue camp KOL crowded in the YouTube top 100 in the port area with an average monthly income of 50,000
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