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VW wants to sell a world-famous brand - because it doesn't fit the new electric image?

2020-09-22T14:17:11.399Z

The VW Group has added numerous brands to its portfolio in recent years. Now the Wolfsburg want to separate from their noblest daughter of all people.



The VW Group has added numerous brands to its portfolio in recent years.

Now the Wolfsburg want to separate from their noblest daughter of all people.

Wolfsburg / Molsheim -

VW

apparently wants to part with its luxury sports car brand

Bugatti

.

The legendary company from

Molsheim

in

Alsace

should go to the Croatian super sports car maker Mate

Rimac

, reports

Manager Magazin

, citing

VW

insiders.

The deal should be completed by the end of the year, they say.

But nothing has been decided yet.

VW apparently wants to sell the luxury brand Bugatti - because it doesn't fit the e-car image?

VW

boss

Herbert Diess

sees the unprofitable daughter as ballast, writes the magazine.

In addition, the brand, whose vehicles easily have 1500 hp and more, is not likely to fit the new image that Diess wants to give the carmaker with its e-offensive.

Bugatti will

also have

a plug-in hybrid and pure electric high-performance athlete at the start for the next few years.

With the C Two, Rimac also has an electric super sports car with almost 2000 hp in the pipeline, writes the magazine.

The super cars from the Alsatian luxury manufacturer are particularly popular with Arab sheikhs.

Cristiano Ronaldo is one of the brand's fans.

It was not until the beginning of August, the soccer star of

Juventus

to win the Italian Serie A a

Bugatti Centodieci

 granted.

VW premium brand Bugatti should change hands - Cristiano Ronaldo is one of the regular customers

The hypercar, limited to ten vehicles, pays homage to the

Bugatti

EB110 from the 1990s and costs 9.5 million euros.

The Centodieci is already the third Bugatti in Ronaldo's garage.

To win the European Championship in 2016, the Portuguese bought a

Bugatti Veyron

.

In 2017 he put the

Bugatti Chiron

on top.

VW is in talks about the Bugatti sale



💡 Volkswagen apparently wants to sell its unprofitable luxury brand


💡 # EV sports car specialist RIMAC offers with its C-Two platform to further develop the Bugatti (technical) base in keeping with the current status @ manager_magazinhttps: //t.co/Nci8dOUPAp pic.twitter .com / MnEKXFPm0q

- Wilko S. Wolters 🇩🇪🇪🇺 (@WSWMUC) September 17, 2020

Bugatti

celebrated its 110th birthday

last year with the special edition

Bugatti Centodieci, which was

limited to ten vehicles

.

In addition, last year the manufacturer

caused a sensation worldwide

with the unique

Bugatti

La Voiture Noire.

The unique piece was supposed to be a

reminder of

the golden era of the two founders and designers

Ettore

and Jean

Bugatti

in the 30s.

VW separation from Bugatti?

Recently, the sales figures rose - at the lowest level

The price for La Voiture is said to have been over ten million euros.

In media reports it was initially said that

Cristiano

Ronaldo

had secured the extremely coveted one-off.

In fact, the vehicle should

have gone

to the former

VW

party

Ferdinand

Piech

.

Bugatti

is

part of the “Sport & Luxury” brand group

at

Volkswagen

.

In addition to the Alsatians, this also includes

Bentley

and the Stuttgart sports car manufacturer

Porsche

.

In 2019 Bugatti had sold 82 luxury sledges - after 76 in the previous year.

So far there have only been 700 cars in total.

(

ts

)

Video: Bugatti Chiron Pur Sport - production will begin shortly

List of rubric lists: © dpa / Silas Stein

Source: merkur

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