Autopapst Dudenhöffer on e-cars: "Tesla's greatest competitive advantage is not the battery, but ..." 

Tesla plans to deliver a Stromer for $ 25,000 from 2023.

Autopape Ferdinand Dudenhöffer explains what this means for the German manufacturers, whether they have a chance to catch up with the Californians. 

• Tesla

  boss

  Elon Musk

  continues to push the pace.

• By 2023,

  battery costs

  are expected to

  drop so far that the Californians

  can bring

  an electric car to

  market

  for

  $ 25,000

  .

• The German manufacturers are well equipped for the attack, except for one Bavarian car manufacturer, warns Prof.

  Ferdinand Dudenhöffer

  .

Prof. Dudenhöffer, Tesla boss Elon Musk announced extensive production improvements for batteries on Battery Day on Tuesday.

Tesla wants to push the price for its electric cars below the $ 25,000 mark by 2023.

Do you trust Tesla to do that?

Anyone who

expected

quantum leaps in battery technologies at

was disappointed on Tuesday.

But if you are interested in the overall battery system, Battery Day was exciting and showed one thing above all: that

boss

obsessed with

details

and in love with machines to improve highly complex production processes.

The optimization of the battery materials itself was more of a state of the art. This is also known from other companies.

The Tesla production process ranges from highly automated, innovative and independent anode-cathode production through the cell to the complete battery pack and thus also to the connection with the body structure.

Elon Musk had already attracted attention a few weeks ago with his giant aluminum die-casting machine.

But is the $ 25,000 electric car coming in 2023?

According to Elon Musk, the machines and material modifications with nickel instead of cobalt in the cathode and silicon in the anode allow a cost reduction of 56 percent for the lithium-ion battery, which will enable the $ 25,000 electric car after 2023.

It remains to be seen whether it will be at the end of 2023 or at least 2025.

But one thing is clear:

preparing to enter the mass market, and that’s about the Golf class. 

So VW, BMW, Mercedes-Benz and Opel will have to dress warmly soon? 

It will definitely be extremely exciting.

BMW * has not yet made the final decision in favor of the fully electric drive and relies heavily on plug hybrids.

I think 

has to become more agile.

boss

, on the other hand, is consistently

converting

the group to e-cars and is extremely open to the topic.

The

with its subsidiary

and

are also moving towards fully electric cars with great momentum.

When will the German carmakers be able to keep up on price? 

The new, fully electric

from

is currently around

35,000 euros.

Elon Musk is very confident that he will be able to cut battery costs in half in the medium term.

That will put the competition and battery cell manufacturers under pressure.

But the biggest advantage of

is not so much the technological edge, but the incredible speed.

When a new car is planned for a traditional car manufacturer, it has to go through a complex organization over the years and that costs a lot of time.

Starting with many presentations and strategy discussions in the executive board, examinations in the finance area, production workshops and board appointments on possible production locations and supplier offers.

Innovations lose a lot of time and speed.

Sometimes you get the impression that they are moving at a snail's pace.

Classic car manufacturers are tankers.

At

, Elon Musk is at home in many details.

It all happens in quick succession.

Tesla is not a tanker, but a kind of speedboat with an organization that is exclusively tailored to Elon Musk and thus a high pace of innovation.

That is the real difference to Tesla.

It's a different company, like

under

.