By taking the Paris metro, we can now take a trip through France.
Since the summer, our rural departments have been increasing communication campaigns.
On large format posters, they promote their territory with a clear objective.
Everyone hopes to attract home these Parisians who, in the midst of a health crisis and the day after an exhausting confinement, say they are ready to leave the capital to take the key to the fields.
At the end of May, a poll indicated that the desire for a departure in the great outdoors had won 54% of the population.
Read also:
These city dwellers who want to settle in the countryside after confinement
As part of this takeover bid on Parisians, local authorities no longer hesitate to play the VRP to revitalize their territories.
They align arguments and slogans to distinguish themselves, even if it means playing with the nerves of the inhabitants of the capital…
“And you telecommuting, how was it…?
Me, in my garden! ”
, can we read on a poster promoting the Indre, with dreamy decor, garden and swimming pool!
For the attractiveness agency
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