Giorgio Armani was the first, on February 23, to anticipate the scale of the health crisis and to take the decision to march behind closed doors.
A few hours after the retransmission of his show on the net, Milan closed its doors for several months.
If Fashion Week is hosting physical parades this season, the tenor of Italian fashion is sticking to his positions and giving up inviting the public to the headquarters in via Bergognone, where his shows are usually held.
It is therefore through a video, signed by the duo Leandro Manuel Emede (passed through the studio of Olivero Toscani) and Nicolo Cerioni, that Giorgio unveils his Emporio Armani collection.
For this spring-summer 2021, it brings together men and women and pushes the exercise further than a simple broadcast.
At the head of the bill, actors of the series which "buzz": Najwa Nimri
(La Casa de Papel
), Omar Ayuso (
Elite
), Lucas Lynggaard Tonnesen (
The Rain
), Miguel Angel Silvestre (
Narcos
) and the young and pretty muse of the latest perfume
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