No parade for Tod's this season.
But a music video, shot at Villa Necchi where the Italian brand has its habits (it regularly presents its collections).
In the 1930s, the Necchi sisters, extremely wealthy heirs to a sewing machine factory, received Tout-Milan in this extraordinary Art Deco place by architect Piero Portaluppi, with its heated swimming pool and the garden planted with magnolias.
The residence, which has remained in its original state, with its gun room, veranda, smoking room and honor lounge, sets the scene for
The Song
, the Tod's clip for spring-summer 2021, directed by Antoine Asseraf.
A palette of emotion
“I live next door, I spent there every week during the development of the collection,”
says Walter Chiapponi, artistic director of Tod's.
I had Gio Ponti furniture and 1960s design added to further embody the place.
The vibrant colors inject life. ”
The colors, emerald green, lilac, vanilla, tobacco, clothes
This article is for subscribers only.
You have 51% left to discover.
Subscribe: 1 € the first month
Can be canceled at any time
Enter your email
Already subscribed?
Log in