It's been almost two years since Facebook CEO Mark Zuckerberg talked about the interconnection of his WhatsApp, Instagram and Messenger apps.
The company is now taking a giant step in this direction.
She announced that it will soon be possible to send messages and make calls on Instagram from Messenger, and vice versa.
Several other features were also unveiled, such as a co-watching feature that allows you to watch a video synchronously between several accounts, as well as ephemeral messages.
Everything will gradually arrive in a number of countries, before being broadcast globally.
This news comes the day after another announcement, that of an
account center
that will centralize the settings and preferences of the same user on the Facebook, Instagram and Messenger applications.
A controversial integration
This optional feature will allow you to link several accounts, in order to post the same content on several applications at the same time or to change your profile picture with one click.
In the United States, it will also allow payment information to be synchronized between several platforms.
It will be tested this week.
This
account center
is also a step forward towards the integration of the various Facebook services, which would allow the social network to better capitalize on its user base.
Indeed, if the company manages to monetize Instagram thanks to many advertising spaces, it has more difficulties with Messenger and WhatsApp.
Several experiments have been carried out, but further integration of WhatsApp into the social network ecosystem does not seem to be on the table yet.
These announcements, however, are sure to attract the attention of the American antitrust, which has already expressed its disagreement with the integration of Facebook, Instagram, WhatsApp and Messenger.
The Federal Trade Commission (FTC) believes this will only strengthen Facebook's hegemony in the field of social media and messaging apps.
The FTC would like to start a trial before the end of the year.
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