“
Who would have believed one day that we would find in
Trasher
, the magazine of reference for skate culture, a Louis Vuitton advertisement?
Enthuses Pascal Monfort, founder of the trend firm REC.
If the trunk maker takes care of his presence with the skateboarding community, it is because he is about to launch his “A View” sneakers dedicated to the practice of this sport, in collaboration with the English star in the middle, Lucien Clarke.
Virgil Abloh, the artistic director of Louis Vuitton's men's collections, has been skating himself since he was eight years old.
“
This culture
is an integral part of my learning
,” says the American.
For this project, we could have thought of a model or a movie star as a muse.
Which would not have pleased the young man that I was at 17! ”
If skateboarding was born in California in the 1950s, it was not until the end of the 1990s that its subversive and photogenic aura made the honey of big names in luxury like Louis Vuitton (already), Hermès, Céline and even
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