Families who received guests at large Sukkot will celebrate this year separately • CEO of Sukkot Nahalim: "Tens of percent increase in purchases" • Enlist more for the needy
Building a sukkah in Jerusalem
Photography:
Oren Ben Hakon
Shlomit is building a sukkah in closure: A huge jump was recorded this year in the sale of the four species online, due to the closure and the ban on trading in markets and gatherings.
Many merchants, who usually provide a frontal sales service, have set up landing pages and marketing through the internet in an attempt to attract the masses to them.
The organization of giving a lulav, which allows the purchase of the four-species kit and the donation of the entire money, concludes the annual sales season with double revenues from a regular year.
While last year the four species purchased NIS 1 million on the site, this year revenues of NIS 1.8 million were recorded.
A total of 31,000 kits of the four species were purchased at the site.
In addition, the organization reports that there has been a significant mobilization to donate kits to the needy - no less than 1,800 kits.
"This year, there was a significantly greater demand than in previous years," noted Azriel Dotan, one of the founders of the Lulav donation project.
This is not the only change in the consumption habits of Israelis.
Because it was forbidden to travel from city to city, many young people purchased Sukkot for the first time.
The Sukkot Nahalim company reports a tens of percent increase in the sale of Sukkot this year.
According to Shai Elitzur, CEO of Sukkot Nahalim, "The number of families who will build a sukkah this year will be much higher than in previous years.
In light of the closure and the state of the Corona, families will spend less on hotel holidays, and there is not much to add abroad. We are witnessing an increase of tens of percent compared to recent years.
Moreover, in light of the closure people are forced to spend the holiday among the nuclear family, so more families are interested in building a sukkah to observe the holiday mitzvos and incorporate the tradition at home.
In light of the great demand and the desire of the customers to receive the sukkah to the house, Sukkot Nahalim will increase its sales and deliveries throughout the country, including through the website. "