VW: Group boss Herbert Diess is now patrolling the streets of Wolfsburg in the Batmobile

VW boss Herbert Diess has no reservations about marketing.

After the all-electric ID.3 of the core brand, Diess is now also drumming for the Spanish Seat subsidiary Cupra.

• VW

  boss

  Herbert Diess

  likes to test vehicles from the group.

• After the ID.3 from

  VW

  , the engineer now has a car from Spain at the start.

• Now Diess is making

  the streets in Wolfsburg unsafe

  with his new

  Batmobile

  .

Munich - When it comes to

boosting

sales of its own group brands,

boss

doesn't let anything go.

In August the engineer caused a sensation worldwide with his vacation trip in the fully electric ID.3.

At the beginning of September, Diess left

boss

behind the wheel for a test drive with the ID.3 and posted a video of it on the LinkedIn career network. 

Now Diess has started the next marketing coup.

Just in time for the start of the new Formentor from Seat sports brand

,

boss

, who has been in office since Thursday, has given

his boss in

one of the first cars for hardcore testing - with a deep dark blue.

VW: Group boss thanks for test car via LinkedIn

Diess thanked him dutifully via

and drummed loudly for the loan.

He is happy to “drive through Wolfsburg in my new Batmobile”, wrote the 61-year-old.

The new Cupra is a great car with a unique design and "very important for the brand".

+

Elbow check instead of high-five: VW boss Herbert Diess (left) with the new Seat boss Wayne Griffiths.

© LinkedIn / Herbert Diess

Using the

from the comics and later Hollywood films, Batman patrols the streets of

to rid his hometown of crime.

However, the Diess Batmobile is not likely to be as lavishly equipped as the real Batman vehicle.

That had, among other things, a rocket motor, weapons and a small helicopter in the trunk.

The Spaniard's Batmobile initially has to get by with 310 hp, the hybrid version has a total of 265 hp.

According to the online configurator, helicopters are not planned.

#SEAT is pleased to announce Wayne Griffiths as the new President of the SEAT company.

He will lead the company and its two well-defined brands #SEAT and #CUPRA ➡ https://t.co/vansUK58fB pic.twitter.com/YNK8dLnSRW

- SEAT Official (@SEATofficial) September 23, 2020

VW subsidiary Seat is launching a model offensive

The Spanish

subsidiary plans to invest around five billion euros in research and development of new models and plants by 2025.

In addition to the Cupra Formentor, which has been rolling off the assembly line at the Seat factory in

Catalonia since Tuesday (29 September)

, the sports brand plans to

launch its first fully electric model,

the

on the market

next year

.

The Cupra Stromer is to be built similar to the

and

at the VW plant in

.

Volkswagen

wants to invest a total of 33 billion euros in the conversion towards e-mobility by 2024.

VW boss Diess announced on Wednesday at the Group's virtual general meeting in Berlin that 14 billion euros of this will be used to develop IT expertise and autonomous driving.