VW boss Herbert Diess is working flat out on the realignment of the Wolfsburg-based car maker.
The group boss does not shy away from sports car icons.
Volkswagen
is in the middle of converting it into an e-mobility provider.
Group boss
Herbert Diess
questions everything.
It could be tight for
the
super luxury
brands to
remain
in the group.
Munich - In
addition to the possible sale of
Bugatti
*, the
Wolfsburg-based car maker
Volkswagen
* is
now also
examining
the options for another luxury brand.
This is reported by the Reuters news agency.
Thereafter, the group is preparing a possible spin-off of the luxury sports car brand
Lamborghini
.
Volkswagen was "in the process of making Lamborghini legally independent," the agency quoted a person familiar with the matter as saying.
VW may
want
to bring the Italian sports car maker to the stock exchange later, it said.
However, the majority wants
to keep
Volkswagen
, reports Reuters.
VW Supervisory Board discusses the future of the luxury brands group
According to Reuters, the Volkswagen supervisory board last Friday
spoke
about the future of
Bugatti in
addition to
Lamborghini
and the Italian motorcycle brand
Ducati
.
It was about the e-strategy of the two super luxury sports car manufacturers and possible partners or investors for both companies.
It's the choice you make that defines you in the eyes of the world.
Which color would you prefer on this spectacular Aventador SVJ - Verde Alceo or Rosso Mimir? #Lamborghini #AventadorSVJ #LamborghiniVersus
- Lamborghini (@Lamborghini) September 28, 2020
In the past there had been repeated reports about the future of luxury brands in the
VW
group.
A year ago, the US news agency Bloomberg reported that
VW was
examining a listing or a sale by the Italians.
Group boss
Herbert Diess
wanted to focus resources more on the core brands
VW
,
Porsche
and
Audi
, it said at the time.
A sale of
Bugatti is also being
examined, Bloomberg wrote a year ago.
VW: The company wants to sell Bugatti to Croatia, according to the report
Just a few days ago, Manager-Magazin reported that
Volkswagen was
preparing to
sell Bugatti to Croatian super sports car maker
Mate Rimac
.
The deal should be completed by the end of the year.
With prices of around one million per vehicle, Bugatti is considered the finest brand in the
VW
group.
Cristiano Ronaldo is one of
the best-known
Bugatti
fans
.
In addition to the
Bugatti Centodieci
, the
soccer star of Juventus Turin also has
a
Bugatti Veyron
and a
Bugatti Chiron
in his garage.
Lamborghini is also very popular with football stars.
Pierre-Emerick Aubameyang is one of
the avowed Lambo fans
.
In addition to a gold-colored Lamborghini Huracán Spyder, the Gabonese also has two Lambo Urus and a Lambo Aventador Roadster in his fleet.
Ex-Bayern professional
Franck Ribéry also likes
the sports brand.
The speculation about the future of luxury brands had been fueled on Wednesday.
At the virtual general meeting,
CEO
Herbert Diess
announced important decisions in the current year.
Volkswagen has to
"transform itself from a collection of valuable brands" to a digital company that reliably operates millions of networked electric vehicles.
PS cars like Lamborghini or Bugatti are unlikely to have their place in this strategy.
* Merkur.de is part of the nationwide Ippen Digital editorial network.
