Carlo Rivetti: "Stone Island influences the youth, but the youth does not inspire us"

Stone Island is part of the very closed circle of cult brands.

Launched in 1982 by Massimo Osti, an Italian genius who worked on clothing through the prism of new technologies, the label with the compass on the left arm has become a benchmark for technical urban clothing.

For 38 years, we have been working with ultra-resistant fabrics inspired by the military, revolutionary dyeing methods and temperature-sensitive materials, which change color depending on whether it is cold or hot.

The Bologna brand can also claim to be the common denominator among many subcultures.

In England, it appeals as much to hooligans from Liverpool and Manchester as to fans of grime, local rap, or Britpop, Liam Gallagher, singer of Oasis, in the lead.

Drake, the Canadian rapper, even had a custom-made chain set with diamonds representing his logo, for more than $ 100,000.

As he today reveals

, a retrospective of the brand's history,

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