Coronavirus hits Ikea strongly - furniture giant therefore announces innovations

Against the background of the economic crisis triggered by the corona virus, the furniture retailer Ikea has suffered severe sales losses.

Now he announces a change.

Stockholm / Frankfurt - Due to the

, companies from all industries have found themselves in financial distress.

The

and fear of the virus have made people spend less money.

This also applies to the

, which has

already suffered a billion-dollar

due to the

.

But at the same time he was able to increase his

.

The reasons are obvious: On the one hand, the

restrictions

at home gave people a lot of time for

instead of stationary shopping; on the other hand, a lot of time at home creates the need to beautify it.

The home has never been as important as it was at that time, explains Ikea.

In the past few months, the company has sold a particularly large number of items for home office and cooking.

The

were in fiscal year 2020 (August 30) by 1.5 billion to 35.2 billion euros, as the

-Einzelhandelsorganisation Ingka reported Tuesday.

Coronavirus forces Ikea to close - online sales are increasing

Ingka boss Jesper Brodin explained that

75 percent of the

closed

because of the

.

The number of visitors fell

by 133 million to 706 million people

despite 26 newly opened

.

At the same time, the

website

3.6 billion visits, around one billion more than in the previous year.

The

increased by 60 percent and now made 18 percent of total revenues.

A year ago the rate was only 11 percent.

Brodin announced further steps to

and improve sustainability of the Ikea retail business.

The Ingka Group is by far the largest operator of

worldwide

, but not the only one.

All twelve franchisees have a combined turnover of 39.6 billion euros in the 2020 financial year, as the licensor Inter

Systems announced.

In the previous year it was 41.3 billion euros.

List of rubric lists: © Federico Gambarini / dpa