Against the background of the economic crisis triggered by the corona virus, the furniture retailer Ikea has suffered severe sales losses.
Now he announces a change.
Stockholm / Frankfurt - Due to the
corona pandemic
, companies from all industries have found themselves in financial distress.
The
closings
and fear of the virus have made people spend less money.
This also applies to the
furniture giant Ikea
, which has
already suffered a billion-dollar
loss in sales *
due to the
Corona crisis
.
But at the same time he was able to increase his
online sales
.
The reasons are obvious: On the one hand, the
exit
restrictions
at home gave people a lot of time for
online shopping
instead of stationary shopping; on the other hand, a lot of time at home creates the need to beautify it.
The home has never been as important as it was at that time, explains Ikea.
In the past few months, the company has sold a particularly large number of items for home office and cooking.
The
total revenues
were in fiscal year 2020 (August 30) by 1.5 billion to 35.2 billion euros, as the
Ikea
-Einzelhandelsorganisation Ingka reported Tuesday.
Coronavirus forces Ikea to close - online sales are increasing
Ingka boss Jesper Brodin explained that
75 percent of the
furniture stores had to be
closed
because of the
pandemic *
.
The number of visitors fell
by 133 million to 706 million people
despite 26 newly opened
shops
.
At the same time, the
Ikea.com
website
had
3.6 billion visits, around one billion more than in the previous year.
The
online sales
increased by 60 percent and now made 18 percent of total revenues.
A year ago the rate was only 11 percent.
Brodin announced further steps to
digitize
and improve sustainability of the Ikea retail business.
The Ingka Group is by far the largest operator of
Ikea furniture stores
worldwide
, but not the only one.
All twelve franchisees have a combined turnover of 39.6 billion euros in the 2020 financial year, as the licensor Inter
Ikea
Systems announced.
In the previous year it was 41.3 billion euros.
* Merkur.de is part of the nationwide Ippen-Digital editors network.
List of rubric lists: © Federico Gambarini / dpa