Deprived of customers at night, hotels try to find new ones to fill their rooms all day long… by transforming them into offices.
Rather than being overwhelmed by stopping travel, some hoteliers prefer to diversify by riding the wave of teleworking and coworking.
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Coworking spaces undermined by the crisis
Establishments of large groups (Accor, Best Western, Hyatt) and independent offer to come and work at home.
Destabilized by very low occupancy rates, they seek to make their spaces profitable.
Since September, Best Western France has been marketing MYWO in a dozen hotels, where it is possible to work for the price of a coffee in the lobby or à la carte (from 5 euros per hour) in a space lounge or seminar room.
“The idea is to market our coworking spaces, like our rooms, online,”
explains Olivier Cohn, Managing Director of Best Western France.
For a year, we have been studying the market and its economic models.
We have
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