(CNN Business) -
Dunkin 'adds its first spicy donut, and it's creepy too.
The Spicy Ghost Pepper Donut is described as a "deliciously daring donut."
It's baked with a classic yeast dough and topped with a strawberry glaze that's mixed with a combination of cayenne and ghost pepper, one of the hottest chili peppers in the world.
Dunkin 'offers the donut from Wednesday through December at all of its US restaurants.
Spicy flavors have been trending on fast food menus recently.
McDonald's began selling Spicy Chicken McNuggets last month, its first new McNugget flavor in the United States since 1983.
MORE: This is the new combo «J Balvin Meal» from McDonald & # 8217; s
California-based chain Del Taco unveiled new menu items flavored with Cholula, a popular hot sauce, earlier this month.
Whataburger also added a spicy chicken sandwich to its menu last week.
Like most fast food places, Dunkin 'adds quirky menu items and promotes marketing tactics to attract customers to its stores.
Fast food is a loyalty-free business with very low margins, so any increase in customers is a huge win.
advertising
Dunkin 'rival Krispy Kreme also introduced Halloween donuts this year.
New on their menu are monster-themed donuts, like Dracula and Frankenstein.
Customers can get a free donut by wearing a costume at any branch.
fast food dunkin