10/15/2020 7:38 PM
Clarín.com
Politics
Updated 10/15/2020 7:51 PM
Online
sales
, with home delivery, was
the star of the pandemic and quarantine
.
It registered record billings and multiplied, in an unprecedented way, the volume of operations.
In that business, where the "unicorn" Mercado Libre is a continental reference,
the Government decided to play.
In the fight, in addition, the State directly confronts the company of Marcos Galperín, one of the businessmen that Kirchnerism chose as an adversary due to the good harmony that it has always maintained with Mauricio Macri.
The platform, which will be called
Correo Compras
, will only allow sales from companies, factories or producer cooperatives but individual transactions will not be possible.
That is,
you can buy a cell phone but not from an individual seller.
Nor will the purchase and sale of used items be allowed.
The portal, which will be presented this Friday from the CCK by the Chief of Cabinet Santiago Cafiero, was developed between the Argentine Mail -which in turn distributes the products of the other electronic commerce platforms- and the Ministry of Productive Development.
The "albertista" minister Matías Kulfas and the camper Vanesa Piesciorovski, head of the Correo, will be with Cafiero at the launch of the platform.
According to the
paper
accessed by Clarín, several technology, appliance, hygiene and cleaning supplies and food companies agreed to offer their producers through the platform.
These include Samsung, Phillips, LC, Arcor, Unilever and Molinos Río de la Plata.
Executives of these firms will be at the official launch of the platform which, official sources anticipate,
will be online these days but which will begin to function fully by the end of the month.
The opening, in stages, in different parts of the country: it will start in the AMBA, then it will expand to large cities in the interior and in the last section it plans to reach the smallest points of the interior.
In order to invite companies to put their products on the platform, in a first stage no commissions will be charged for sellers and then, as they promise, "they will be lower than those of the market."
"It will have low prices, zero commissions at first and then lower than others and it will be federal to buy and sell,"
the team that designed Correo Compras told Clarín.
In the government, they speak of Correo Compras as a "virtual window" where producers and distributors "will be able to put their items on sale and, at the same time, take advantage of the scope and logistical capacity that the Argentine Mail offers."
The site already has more than 1,000 published products, from various areas: food, cleaning, personal care and technology.
They also speak of entering a hyper-developed and competitive market with low fees in terms of commissions and, furthermore, with price advantages because, according to the scheme devised, they are
direct sales.
As it is a platform of the State, it will enter, like others, in the Careful Prices programs and, in addition, in the Now 12, Now 6 and Now 3 plans, in addition to incorporating the Alimentar Card for purchases.
"The platform will have different stages that will grow in terms of variety of products and benefits for customers, already adapting to new consumer trends and technology," they explain from the Government about Correo Compras.