Jennifer Lopez and Alex Rodriguez endorse Joe Biden

(CNN) -

Jennifer López and Alex Rodríguez endorsed Joe Biden in a new video released this Friday, in which they encourage Latinos to make their voices heard during these elections in the United States.

“We are delighted and excited to vote.

I think our voice has never been more important, "said Alex Rodríguez in the video.

"We want to come together as a team to defeat covid-19 and rebuild this American economy that needs us all so much," he added.

«For me, it is to unify the nation again.

Get rid of this hatred, of thinking about my children walking in a world where, you know, it is okay to be racist or to be prejudiced because our administration says it is okay, "said López.

"That for me is very sad because it is not the country in which I grew up," he added.

The powerful Latino couple recorded a video with Biden and his wife, Jill, in which they talk about the importance of the Latino community.

“My kind of hope and quest for the Latino community is that they begin to understand their power.

Understand what they mean for this country, that your vote counts, "said Jennifer Lopez.

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"I hope they realize its power," Jill Biden said.

"If I have the honor of being the next first lady, Latina women will be included."

The former vice president intervened and said: “And in the cabinet.

It is real".

Jennifer López and Alex Rodríguez also gave direct messages to the camera in Spanish, urging the Latino community to vote.

Biden seeks to grow among Latinos

The rollout comes as Biden seeks to expand his leadership among Latinos, a group with which President Donald Trump has made some progress since the 2016 campaign. A recent NBC / WSJ / Telemundo poll ranked Biden ahead of Trump among the Registered Latinos (62% vs. 26%), a slightly smaller margin than Hillary Clinton had with that bloc of voters in 2016.

As the election approaches, Biden's campaign has sought to tap into the reach of famous Latinos who support him within the community.

Luis Fonsi, Eva Longoria and Ricky Martin appeared with Biden last month in Kissimmee, Florida, home to a significant Puerto Rican population, to celebrate the start of Hispanic Heritage Month.

"I like to have fun, but this is very serious," said Ricky Martin at the event.

«These are the most important elections that we have seen in the history of this country and we Puerto Ricans have the power to decide.

We Puerto Ricans have the power to decide, and we will use that power in November.

We have to make sure Joe Biden makes it to the White House.

I beg you, please, "he declared.

Biden's campaign has also featured the participation of Latin superstars Bad Bunny and Alejandro Fernández in its messages.

Songs by the artists appear in advertisements aimed at the Latino community.

The former vice president has stepped up his personal outreach to Latino voters in recent weeks.

He has visited Arizona, Florida and Nevada, battle states with significant Hispanic populations.

"The fact is, you can determine the outcome of this election, not just for president, but for the Senate, for Congress," Biden told a Hispanic audience in East Las Vegas, Nevada, last week.

Biden's campaign has employed micro-segmentation efforts to appeal to specific Latino communities, running ads in Spanish with community-specific accents and designing events and messages to reach different groups.

Jennifer LopezJoe Biden