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Expensive pleasure: Jimi Hendrix performing at Woodstock
Photo:
UNITED ARCHIVES / picture alliance / dpa
Crises are bad, but excessive success can also screw up a business.
This was the experience of four New Yorkers in their mid-twenties during the heyday of the hippie movement.
SPIEGEL STORY 5/2020 Arrow to the right
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Crashs & Crises: How They Started Revolutions and Produced Dictators
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The idol of her generation, Bob Dylan, had retired to the country.
To make his job easier, Mike Lang, Artie Kornfeld, Joel Rosenman and John Roberts came up with a plan: they would build a recording studio right on Dylan's front door.
They wanted to earn the money for this with a concert that brought together the greats of the time on a stage.
They estimated two festival days with up to 100,000 visitors and tickets for five dollars.
After deducting fees and technology, they calculated a net profit of $ 250,000 to $ 300,000.
Three days of the festival with higher prices and more visitors would bring more.
It sounded doable.
In spring 1969 they founded Woodstock Ventures.
The search for a festival site was more complex than expected.
They had to change location twice after protests from local residents.
It was only a month before the concert in mid-August that they found a dairy farmer who provided them with a valley basin in Bethel, almost a hundred kilometers from Woodstock.
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