Pilax masters the basics of digital marketing.
Even if it attracts the evil eye, a "buzz" is always better than indifference.
Before the posting of his next clip, scheduled for Wednesday, October 21, the 20-year-old rapper from Bois-l'Abbé still wants to "calm things down": "The attack has nothing to do with me or my song.
Crazy who would see in the assault on the police station of the city of Champigny with fireworks mortars and iron bars, on the night of October 10 to 11, a staging intended to illustrate the new "sound" of neighborhood child.
“But, frankly, it couldn't have been better,” Pilax admits.
People will think it's done on purpose.
VIDEO. Champigny-sur-Marne: the police station attacked by 40 individuals armed with mortars
Champigny-sur-Marne: the police station attacked by 40 individuals armed with mortars
In Bois-l'Abbé, the rumor did not wait for the publication of his latest creation to make the link between certain words ("It's the BST against the city" / "We allume le comico au mortier") and the news item that brought together TV cameras and Minister of the Interior.
A report mentions the participation of one of the arrested in the clip
A nearly thirty-something child from the “Bois”, storyteller of small gossip from large ensembles, reports: “The story of the clip and the attack is circulating.
It's really not impossible.
They may have wanted to be talked about.
What is certain is that it totally exceeded those who did that ”.
One of the three questioned in the case added a layer to the gossip, on the report, betrayed by his prints found on a tube of mortar.
"He recognizes that he was holding it to participate in a clip an hour and a half earlier in the neighborhood", slips a source close to the investigation.
"Speaking of which, they want to hide, stifle what they have done: dab a little"
“Mortars, all the rappers in the area use them in the clips, me first, sweeps Pilax.
Even the cops are used to it.
But I never did that at the police station.
"The rapper indicates those who would have an interest in inflating the hypothesis which would target him:" Speaking of which, they want to hide, to stifle what they have done: to dab a little one ".
At the beginning of October, a young person was hospitalized after a fall on a scooter, terminus of a chase with the police.
A video of the injured in one leg, on the ground and framed by police officers, quickly circulated on the networks.
Pilax: “Between us, in the neighborhood, that was the big topic.
It was all about that.
The video really shot on Snapchat ”.
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It is for this "little one" and all the other "victims" that he composed his song, recorded before the night of October 10.
And the artist is not a little proud of the correlation between his words and the events repeated over and over on the news channels: “It happened exactly what we say in the lyrics, as if it was expected: there was the blunder of the police and behind the response of young people.
Chronicle of a “dying out” neighborhood
Right in his sneakers, the twenty-something does not fear the "controversy" which is announced, finally "an evil for a good": "They can remove the video or break my head, the message will continue to circulate.
People may be shocked if we take pictures of the attack.
But if they are shocked by this, it is because they are shocked with my life.
And my life, I can't change it.
This is also the purpose of the trick: to show reality.
»To bite into this Bois-l'Abbé that he regrets seeing too often told by those who have never lived there, sometimes mixed« media »and« institutions ».
And he has something to say about his neighborhood.
More comfortable talking about past sweets than violent present ones, Pilax paints a “dying out” suburb without its children's clubs, concerts and open-air cinemas.
"Now there's none of that," breathes the immaculate tracksuit enthusiast.
It's like those buses which, every summer, came to pick us up in the neighborhood to go to the beach.
It's over too.
I went to Île d'Oléron, just like that.
I remember, we had seen Fort Boyard.