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Botany The beauty of nature: The green revolution is also gaining momentum in the field of cosmetics - Walla! The elected

2020-10-20T11:45:50.704Z


Towards the end of 2020 we sought the cooperation of the readers of the "elected" section. In a survey we conducted among 2,500 of them, we asked that the businesses and brands selected as the most brilliant in the past year be upgraded for us from 1 to 5.


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Botany The beauty of nature: The green revolution is also gaining momentum in the field of cosmetics

Towards the end of 2020 we sought the cooperation of the readers of the "elected" section.

In a survey we conducted among 2,500 of them, we asked that the businesses and brands selected as the most brilliant in the past year be upgraded for us from 1 to 5.

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  • cosmetics

In collaboration with Botany

Tuesday, October 20, 2020, 10:10 AM

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Botany (Photo: PR)

One of the names that received the most votes in a survey we conducted among readers of the system on the question of who are the most brilliant businesses was the brand "Botany", a new brand of natural and organic cosmetics that presents hair and body care products.

The editor of the system company met the couple Tal and Or Penan, who is behind the brand, she is enthusiastic about the products.



"Botany" is a new series of cosmetics that combine oils and organic plant extracts from nature that help cleanse and soothe all different hair and skin types and give them softness and exciting fragrances.



Orr told me about the idea behind the new brand: "I come from a family that is a pioneer of the natural and organic industry in Israel. I am of course talking about Naturfood, which carries the slogan 'tastier, healthier' and is responsible for marketing and developing a wide range of natural and organic food products. That naturally since I was young the awareness of what we eat and consume has burned deep into my consciousness.

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Botany (Photo: PR)

"Together with my family I thought for a long time how we can take our knowledge and awareness of the importance of using natural and organic products in the world of cosmetics as well, it is a use that is made daily when we shower and soap. Quality components are much healthier, pleasant and effective for hair and body thanks to natural and organic raw materials.



"All products are sold at affordable prices, because in the end our goal is to provide the market with the natural alternative.

"Cosmetics have skin contact and the use of natural and organic materials is no less important than consuming natural food."



While Orr is directly responsible for product development, Tal is currently in charge and is responsible for marketing and advertising the brand. The joint effort and quality products soon brought the products. " Botany "to the shelves of the most well-known nature houses all over the country, including chains such as: Anise, Cherry Spark, Tiv Ta'am and Eden Teva Market.



Currently in the" Botany "range are four product categories, shampoo, conditioner, body soap and hand soap, each of which is suitable For several different hair and skin types, Or detailed this for me: "The different extracts have been carefully selected according to each hair and skin type, so when it comes to shampoo we have a series of four different types, for dry, oily, dyed and very dry hair and normal hair, as well as all As for the conditioners, our body and hand soap is also suitable for dry skin. "



The big advantage of "Botany" products over all other competitors is reflected in the concentration of maximum natural ingredients from nature, which do not contain substances that are harmful to humans and the environment and of course none of the products have been tested on animals and these have the vegan standard.

Botany (Photo: PR)

"When it comes to organic extracts, we did not choose them just because of the good smell, but in order to address problems with the different types of hair and skin," Orr said, adding, "Among other things, I researched each extract to achieve its uniqueness." "Maximum benefit. In addition, we were able to achieve a smooth and pleasant texture on the skin, compared to quite a few other products on the market that make it hard."



Botany's worldview is green, organic and healthy while respecting the environment and preserving nature, so their packaging processes are as green as possible.

Today the packaging is fully recyclable but they do not stop here and plan that in the near future the packaging will be made from 100% recycled material (RPET).



"BOTANY" is carrying out a revolution in the field for everything, for more details: to the



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Source: walla

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