small businesses
Leisure and Lifestyle
Break the Ice: "Every dessert we post on Instagram before we eat it"
Tomer Levy, owner of Carmari de l'Eclair, tells how it is worth launching new flavors and how social media makes any dessert much sweeter: "No one buys a dish here and is not proud of it"
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Ice cream
In collaboration with B144
Tuesday, 20 October 2020, 08:34
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In the video: Tomer Levy, owner of Carmari de l'Eclair, talks about the new tastes and the importance of social networks for promoting the business (Photo: Ido ShahamEditing: Dafi Makal)
If you want to sweeten the new year, but the honey is not enough for you, why not try some photogenic desserts?
This is exactly what you will find in the Carmeri de l'Eclair chain.
Tomer Levy, the owner of the chain, tells how he came up with the idea for the special desserts, what does the name of the business mean, and what is the most important thing he does when he launches a new dessert?
"We brought a new vibe in the field of ice cream and desserts, combining hot French pastries stuffed with Italian ice cream, and amazing creams that are actually the name of our business - Carmeri de l'Eclair, Heckler's cream," says Levy.
About the Corona period he says the plague caught them right at the beginning of the season: "In March, right at the stage where we are supposed to fly up, everything froze like everyone else. We maintained continuous communication through social networks with our audience, with our followers, also sponsored advertising as part of the matter to Preserve it and expand the circle of customers. "
"Every product of ours without exception, before teeth are pierced, it goes up in the media. The product itself is beautiful, sexy and very viral. There is no person who buys a dish here and is not proud of it."
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