Netflix fiercely fights for new customers and wants to calm nervous investors - but the share price falls

After a subscription boom at Netflix in the first half of the year, fewer and fewer paid subscriptions are now being taken out.

This makes investors especially nervous.

• Netflix

  is currently struggling with falling demand.

• This is due, among other things, to growing competition and a lack of film and series hits.

• Netflix shares fell six percent at times.

Los Gatos - In the first half of this year there was

a real

boom at the streaming

due to the

.

This

has now decreased significantly.

The bottom line was that only 2.2 million

were added in the third quarter

, as the company announced on Tuesday after the

.

missed

its own

and could not meet the expectations of the analysts.

One of the reasons for this is the enormous

in the streaming business, which is

for

the

.

The

effects can already be seen

on the

: the

fell by six percent at times after the hours of trading, but the price had already increased by 62 percent since the beginning of the year.

While series hits like "

" in combination with the increased streaming demand in the

had caused a huge rush in the two previous quarters with 15.8 million and 10.1 million new users respectively, growth has now slowed down sharply.

Although could

According to their own statements, they scored with productions such as the action thriller “The Old Guard” with Oscar winner

or “Project Power” with

, but overall the

were limited.

Netflix: No production stop due to Corona - new films 2021

Compared to the same period of the previous year, when 6.8 million new

added, things looked

much more modest

in the past

.

The profit increased year-on-year by 19 percent to 790

million dollars (668 million euros), but was also below

expectations

.

The

, meanwhile, rose by about 23 percent to 6.4 billion dollars and exceeded the

slightly.

For the current quarter,

expects

6 million new customers - here again, analysts had expected more.

Co-CEO Ted Sarandos, however, countered

fears that the

could

permanently affect

the

giant's offering.

The production pipeline for 2021 is almost intact, he

assured.

“The productions could go a little slower than we planned, but essentially we're back in business,” Sarandos said in a video interview.

For example, the productions of the new seasons of

like "

" or "

" have already started again.

Netflix: Strong competition from Hulu and Amazon Prime

The fact that

has struggled recently is also likely due to the intensified

lie.

In addition to established rivals such as

and

, Hollywood giant

now also relying fully on

.

Only last week, the counterparty, whose amusement parks are currently paralyzed due to the pandemic, announced a corporate restructuring that will make online video services such as Disney + the clear focus of business in the future.

In addition,

and

recently added other new

that are

vying for viewers

with

.

The

is well aware of the increased competitive pressure.

"We are thrilled to compete against

and a growing number of other players," said the letter to the shareholders

confidently.

But

wants to improve its service as soon as possible in order to be "everyone's first choice for online entertainment".

The

includes not only

, but also other forms of entertainment such as

or user-created content on

or

.

List of rubric lists: © Britta Pedersen / dpa