Apple has massively expanded its range of accessories in recent years.
But the prices are often crisp.
Just in time for the Christmas business, there is now movement in the market.
Apple
makes the lion's share of its sales with the
iPhone
.
But the
accessories
business
has also become a lucrative source of revenue.
Shortly before Christmas, retailers are now
offering bargain prices
for a particularly popular Apple product.
Munich.
Apple
is entering the important Christmas season with a fairly strong range of products.
The Californians have
just caused a worldwide sensation
with the introduction of the new
iPhone 12
*.
There is also the brand new
iPad Air
* and the latest generation of the
Apple Watch
.
In November the group could
also present for the first time new MacBooks, which, unlike before, are no longer powered by Intel chips, but by
Apple
silicon.
But in view of all the big ships in the group, the fact that
Apple
boss
Tim Cook
* has also massively expanded the accessories business in recent years
goes under
.
In the first nine months of the current financial year alone, the group generated sales of $ 22.74 billion in its wearables, home and accessories division for Beats headphones or the Home Pod.
Apple: Californians are world leaders in wireless headphones
The group from Cupertino does not show the individual sub-categories separately.
But the Californians make the biggest profits with the
Apple Watch
* and
AirPods
.
The wireless headphones are
popular
with
Apple
fans.
In the current year alone,
Apple
should
sell 82 million units of its wireless headphones, estimates the market research company Counterpoint in a recent study.
According to conservative estimates, this would correspond to sales of a good 15 billion dollars.
With a world market share of a good 30 percent, the Californians are the world market leaders for stylish earplugs.
In addition to the AirPods, which were first introduced in 2016, the AirPod Pro version has also been available since last October.
They also offer active noise cancellation (ANC).
With the ANC headphones, annoying outside noises are canceled by an electronically controlled counter-sound.
The AirPod prices are between 175 and 271 euros, depending on the version and equipment.
AirPods battery life can be up to a day - at least under certain circumstances.
We'll show you in this article what they are.
#airpods #akku #apple https://t.co/a88d4qMnMs pic.twitter.com/aY3drlCDq7
- PCShow.de (@pcshow_de) October 14, 2020
Apple: bargain prices in stores
But it is also much cheaper.
At
Media Markt
, AirPods without ANC and wired charging case are available from 135 euros, at
Amazon
it starts at 127 euros.
And now
Aldi
Nord is
also coming in
.
From October 29, the discounter plans to sell the current second generation AirPods in stores and online shops - for 125 euros.
For many who indulge in the new iPhone 12 or just want wireless headphones, these could be attractive offers.
With their flagship, the Californians are for the first time not using a separate charger - and headphones - for “environmental reasons”.
List of rubric lists: © Picture Alliance / dpa