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Written by: McKay
2020-10-23 13:00
Last update date: 2020-10-23 13:00
The drinking culture in Hong Kong is becoming more mature. Wine tasting is no longer limited to wine or spirits. Craft beer is also a new trend.
The first local craft brewery, "Young Master Beer", opened a tasting school of craft beer with cheese at the wine and delicacy tour this year, allowing everyone to learn how to appreciate beer and change the impression of "chopping wine" in the past.
Although under the influence of the epidemic, both the wine tasting school and the purchase of products must be changed to online forms, but "Young Master Beer" believes that the cost of investment without physical files will be reduced, and the risks in disguise will also become smaller. In addition, its website has been in recent months. The business volume has increased by two to three times, so I believe that the wine and delicacies will help drive business.
The local craft brewery "Young Master Beer" has launched a wine tasting package. The brewery director Guo Yongle, who is qualified as a beer sommelier, teaches how to appreciate beer online.
(Photo by Li Zetong)
When it comes to the combination of cheese and wine, everyone will think of wine or liquor, but beer is also a good choice.
"Young Master Beer" distillery director Guo Yongle (Kingson) pointed out that craft beer has different flavors and can be paired with different foods. It is not limited to the fried and spicy snacks that everyone knows. "As soon as you understand cheese, you can pair it with red wine or whiskey. But in fact, a lot of people share the same beer." I hope you can taste beer from an appreciation angle.
Under this wine and delicacy tour, Kingson, who is certified as a beer sommelier, cooperated with Monsieur CHATTÉ to find 4 French and Dutch cheeses to match three permanent beers and one limited beer, including light beer, fruity beer, Sour beer and dark beer.
Simple entry light with light and thick with thick
Kingson explained the simple principle of matching, that is, light beer can be matched with lighter foods, and strong flavors are matched with strong flavors. The most important thing is to match the two flavors. The most important thing is that the taste of beer or food is too strong, which will overwhelm the other. The taste of one party cannot be balanced with each other, and cannot make new changes in the taste of beer and food.
For example, the more sour and salty "salted lemon beer" has lactic acid bacteria, which can eliminate the fatness in the food, so it can be matched with the fruity and nut flavor, but the texture of Mimolette milk hard cheese; the fruity beer "Feiyun" "It has citrus orange peel and coriander seeds. It has a fresher taste and is paired with the mild Ossau Iraty goat's milk hard cheese. The "Light El" with an even malt and hop taste can be paired with the salty Gouda with Truffle black truffle Milk semi-hard cheese; dark beer "black impermanence" can be paired with the salty, astringent Fourme Ambert blue cheese.
"Impermanence" Chen Fang Bourbon Whiskey Cask won the Best Beer Award in Asia twice in half a year
Many people are distracted by the smell of blue cheese, and they avoid the blue-green penicillium.
But after the reporter matched the blue cheese with the dark beer "black impermanence", the blue cheese did not have the strong astringency or spicy taste, the taste became a bit sweet and the taste was smooth.
Kingson pointed out that "Black impermanence" is a limited-release product every year, because beer must be aged in the oak barrels of American bourbon whiskey for at least half a year after brewing, so it can only be produced in limited quantities, but it includes cocoa, chocolate, peppers, etc. The unique taste attracted many supporters, and it won the Best Beer Award in Asia for two consecutive years.
The reporter believes that "black impermanence" has a roasted taste and feels like coffee after drinking. Kingson said that dark beer is brewed from roasted malt, so the roasted taste often appears in dark beer. He also suggested that reporters use "black impermanence" with desserts. "It's easy to serve with chocolate cake."
"Black impermanence" is a limited product launched every year, because the beer must be aged in the oak barrels of American bourbon for at least half a year after brewing.
(Photo by Li Zetong)
Guo Yongle, director of the "Young Master Beer" brewery, hopes that everyone will taste the beer from the angle of appreciation.
(Photo by Li Zetong)
Loyal customers support the online sale of new products
Under the epidemic, the bar industry has been closed for a long time. Kingson admitted that the overall business has fallen by nearly 30% to 40%. Because the biggest business of the winery is supply to bars, hotels and restaurants, etc., it is now mainly developing online stores, but the online business volume is higher. The previous increase was two to three times, and the average consumption per order reached 400 yuan, but it was still unable to make up for the business.
However, Kingson is fortunate that the winery has been in business for 7 years and has a certain loyal customer. For example, the new CBD beer series was originally expected to only brew 100 cases, but it was very popular after it was launched. It has been sold out in a week. Add 4 barrels to the market.
He said: "Many people have been to Wine and Dine before and heard about Wine and Dine. We have online fans. I hope that both parties can work together to do some special things." In addition, this physical investment The cost of food will be reduced, and the risks in disguise will be reduced. I believe that wine and delicacies can drive business.
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