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"Very nice": Kazakhstan adopts Borat for a tourism campaign

The Central Asian country, which banned the original film from being screened, is trying to ride on its sequel success.

The Ministry of Tourism explained: "A perfect description of the wide tourist potential of Kazakhstan in a short and memorable way"

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• Borat

• Kazakhstan

News agencies

Tuesday, October 27, 2020, 11:00 p.m.

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Kazakhstan is trying to exploit the potential.

Sasha Baron Cohen as Borat (Photo: Reuters)

Kazakhstan has embarked on a new tourism campaign with the famous sentence of the fictional character Borat "Very nice", which has been gaining a resurgence in recent days with the release of the sequel.

Although Borat, played by actor Sasha Baron Cohen, presents Kazakhstan as a merging, homophobic and anti-Semitic country, a country in Central Asia has decided to take advantage of its popularity.

Deputy Tourism Minister Hirat Sadvaksov said in a statement to the Huffington Post that the adoption of Borat's trial "offers a perfect description of Kazakhstan's wide tourism potential in a short and memorable way".

"Kazakhstan's nature is very nice; the food is very nice; and the residents, despite Borat's jokes, are some of the nicest in the world. We want everyone to experience Kazakhstan for themselves by visiting our country in 2021 and then so they can see that Borat's homeland is more beautiful. From what they heard, "he said.

The advertisement shows tourists hiking in nature with a selfie stick, drinking horse milk, admiring the architecture and posing with residents in traditional attire - saying "very nice".

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Kazakhstan's Tourism Campaign

The idea for the tourist campaign came from Dennis Cain, an American who visited the country as part of a student exchange.

He later studied with a Kazakh professor at Almatai University, where he conducts guided tours.

Due to the much free time he has in light of the corona plague, he and a friend brought up the idea to the local tourism ministry and they were soon given the green light to produce four 12-second commercials.

In 2006, with the release of the original film, Kazakhstan's reaction was completely different and it banned the screening of the film in its territory, while advertising in American newspapers trying to present the former Soviet Republic in a different light.

They were published during the visit of then-ruler Norsultan Nazbiev to the United States and included a picture of him shaking hands with President George W.

Bush.

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