Apple cracks the sound barrier: so many smartphone users make calls with their iPhone worldwide

The iPhone from Apple is becoming a best seller worldwide.

According to market researchers, the group could set a new sales record with the new iPhone 12.

• Apple

  used to be a computer manufacturer.

• But

  the turning point came

  with the

  launch of

  the

  iPhone

  in 2007.

• The group now sets the tone for smartphones worldwide.

Cupertino - Around 13 years after the first

at the end of October, more than a billion iPhones were actively used worldwide for the first time.

This comes from an analysis by the renowned market researcher Neil Cybart of Above Avalon, which was published on Tuesday.

Discarded old devices that are no longer used were not included in the calculation.

According to estimates by various market research companies and the CIA World Factbook, around eight billion smartphones are actively used worldwide.

* sales rose continuously up to

2015,

only to fall for three quarters in a row in 2016.

After a stable phase over two years, sales collapsed by around twelve percent in early 2019.

The iPhone business rebounded in the second half of 2019 and early 2020 before the coronavirus pandemic made itself felt.

iPhone 12 will drive blockbuster holiday quarter for Apple, says Cowen

https://t.co/7XBHQuEFWP pic.twitter.com/HXx5SMMpVU

- AppleInsider (@appleinsider) October 27, 2020

According to Cybart's calculations,

is one of the

winners: iPhone sales are again over 200 million units per year.

But that is 13 percent less than the high of 2015. Apple has not reported any sales figures for the iPhone since the fourth calendar quarter of 2018.

Apple: The company gains 20 to 30 million new iPhone users every year

According to Cybart's analysis,

is increasingly

selling

to consumers who already have an iPhone.

The company succeeds in gaining 20 to 30 million new iPhone users every year.

The share of total iPhone sales to new users has steadily declined over the years.

In the current year, iPhone sales to new users are estimated to represent less than 20 percent of total iPhone sales, a record low.

In 2016, the value was still 60 percent.

Because of the high total number of users and the comparatively loyal customer base, Cybart estimates that

will for the first time surpass the sales

record set

in 2015 of 231 million iPhone devices in the coming year.

He anticipates an increase in sales for the 2021 financial year to 240 million devices, 4 percent above the previous sales record.