As new health restrictions are announced, being solid in the digital world is more than ever the condition of survival for fashion players.
In September, online sales of textiles and clothing were still up 31% in France, compared to the same month last year, according to the French Fashion Institute (IFM).
The web market share is expected to exceed 20% of sales this year, compared to 15% in 2019.
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In this digital field, traditional brands and brands are doing well, according to the Kantar barometer.
Certainly, during the first half of 2020, the first places in the ranking of fashion sites were taken over in France by the “pure players” Zalando and Amazon, the digital destockers Veepee and Showroomprivé, and the king of second-hand Vinted.
But H&M, Kiabi, Zara, Nike were among the top 15. A result in line with the trends at work in the "physical" world.
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A formula is successful in these times of crisis: one that
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