For your experience.
Because it is not racist.
For human rights.
For your health care plans.
Because finally someone believes in science.
For his heart.
These and many other reasons come from the mouths of Latino citizens committed to the election of Joe Biden as president of the United States. The team of the Democratic candidate for the White House has presented this Tuesday a multimedia campaign, consisting of five personalized ads by stripes of age, in different formats and with different versions for the 11 states of the country where they will be exhibited, as a definitive argument to convince voters of the Hispanic community, the second largest in the country.
So influential is the demographic and social weight of this majority minority, that the voice-
over
of one of the ads, the one titled
Who we are
, sentence: "In these elections we are the ones who will decide the future of our democracy."
The advertising campaign emphasizes that Biden is "a candidate who does respect our communities," without the need to expressly mention his rival Donald Trump, who even before taking office as president demonized Latinos as "bad men" and criminals and rapists. in power.
His firm defense of the construction of the wall on the border with Mexico collapses in practice before an overwhelming reality, the congenital porosity of Latinos and Castilian, a ubiquitous language even in the streets of New York.
In this latest batch of electoral propaganda videos, dozens of anonymous representatives of the community appear, with a special role of essential workers during the pandemic -the winks to the health crisis are continuous and star in the
Canceled
video
, about the life plans that remained in suspense due to the emergency-, but also images of those who have stood out in the highest instances consecrating the American dream, such as Judge Sonia Sotomayor.
As the testimony collected in one of the videos assures, "my parents' dream cannot be in vain" and that is why he urges to vote for Biden, to preserve it.
The main reasons given are nevertheless that the Democrat has the best plan to reactivate the economy, tackle climate change and guarantee accessible health care for all.
The 11 target states of the campaign - with different versions, in digital or television format, or both, and with user-generated content - are Arizona, Florida, Minnesota, North Carolina, Nevada, Pennsylvania, Virginia, Wisconsin, Michigan, Colorado and Texas.
In Florida, a state that Biden already visited in September, the vote of Puerto Ricans, Venezuelans and Cubans will be key in the presidential election.
The Latino community is made up of 31 million people, which is equivalent to 13% of the electorate.
It is also tremendously young: 40% of its members are between 18 and 35 years old.
Youth and his traditional appetite for transformation and change may favor Biden, and that trump card is very apparent in the choice of most of the extras featured in the five videos.
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