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As reconfinement approaches, the French rush to the hairdresser

2020-10-28T21:21:10.705Z


Hairdressing salons have recorded, since Wednesday, a sharp increase in bookings from customers looking for a last haircut.


“Since Monday, we have been called to make an appointment”

.

In her salon in the 12th arrondissement, avenue Daumesnil, Daryna did not expect to see so many customers parading on Wednesday.

Usually, during this school holiday period, the atmosphere is rather calm.

But the rumors announcing the reconfinement - confirmed this Wednesday evening by the President - have reshuffled the cards.

Read also: New confinement: "The impact on unemployment and bankruptcies will be greater"

“Tomorrow, we no longer have any free slots, everything has been reserved.

Today too, we had a lot of rig reservations but we tried to do our best to accommodate everyone

,

says Daryna.

On Thursday, the show will remain open an hour later and already plans not to close on Sunday, if it is still possible.

An influx that Emilie also notes in her Franck Provost salon in the twentieth arrondissement of the capital.

“We are full tomorrow.

About fifty customers are expected against thirty usually.

It is mostly regulars who come.

People have brought their weekend appointments forward in case we are closed ”

.

Angelina, manager at the Valessio salon in the 17th century, abounds:

“We have a lot of calls asking if we're open on Friday.

I tell clients that it has been a long time since I had the President on the phone and that I have no more news, ”she

laughs.

Like the others, the salon in which she officiates is full tomorrow.

“These are mainly clients who come to redo their color to prevent their roots from showing.

A color lasts a month so they tell themselves that it will allow them to be patient, ”she

explains.

The men are not to be outdone and many have come to

"refresh their cut"

.

An already fragile sector

The inability to get to the hairdresser during confinement had caused huge queues in front of the salons when they reopened.

A period that Angelina remembers.

"It is true that we had a lot of people but that did not make up for the losses incurred during the closure," she

sighs.

Like many others, the sector has been heavily affected by this lack of activity and fears even greater losses in the perspective of a reconfinement.

"There is growing concern among professionals"

, notes Christophe Doré, president of the National Union of Hairdressing Companies (Unec) who adds:

"Of course the health of the French is a priority but also the question of health is raised. business economy that is fragile and completely on drip ”

.

According to him, many salons are facing

"an already very tight cash flow"

and

"would not survive a second confinement"

.

This Wednesday, he met with the cabinet of the Ministry of the Economy to recall the need for the branch to benefit from aid to ensure its survival.

Read also: Reconfinement: here are the businesses that will remain open and those that will have to close

Already, on coming out of confinement, the hairdressing sector alerted to its difficulties, like Franck Provost, president of a large employers' organization, the National Council of Hairdressing Companies (CNEC) and the Provalliance group.

He explained to

Le Figaro

last May: “

There was no revenue during confinement and we had to continue paying fixed charges such as rents.

The big real estate companies continue to charge rents

”.

Its Provalliance group, which has 2,000 salons, lost around 200 million euros in revenue during the lockdown, including subsidiaries and franchisees.

“Many salons were not doing very well before this crisis”,

added Véronique Revillod, deputy general secretary of CFDT Services.

All are now waiting

"to know what sauce we are going to be eaten"

.

Source: lefigaro

All news articles on 2020-10-28

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