Former basketball player turned one of the world's biggest salesmen Shaquille O'Neal will star in his first television series at
Shaq's Garage.
The story, which is presented as a cartoon project designed for children, revolves around a series of vehicles that the former Los Angeles Lakers player keeps in his garage.
O'Neal will not play himself, which is quite common in his acting career, which consists mainly of cameos in comedies: here his role will be Big Diesel, the car that leads the group of vehicles.
In each chapter they will engage in a different adventure and acquire skills that, following the business style that has made O'Neal one of the greatest entrepreneurs to come out of a basketball court, are carefully named: the fighting style will be ShaqFu , the secret language will be Shaqanese and doubts will be resolved with the Shaqtionary.
The series will be one of the first projects of Genius Brands, a company that develops brands around the world, and in which O'Neal recently entered as an investor.
It will begin airing in the United States from 2022. It is one more example of children's fiction as part of a great commercial strategy to end up selling toys or, at least promoting brands.
But above all it is the consolidation of Shaquille O'Neal as a television superpower of 2.16 meters in height.
In addition to advertising products on the small screen for other brands and having a series of businesses, ranging from jewelry, fashion and shoe lines, to drinks, the former athlete maintains an unstoppable television career since before leaving basketball in 2011. First it was with a
reality
series
that he starred in:
Shaq's Big Challenge
(2007) and
Shaq vs.
(2009).
Later, he became a sportscaster on the TNT channel.
In that same channel,
Shaq Life,
a documentary series about his life,
premiered in April
.
In August, he also partnered with two of Hollywood's biggest heavyweights: one, Kevin Mayer, the superstar executive who designed the strategy with which The Walt Disney Company has become the largest film studio in history.
This spring, after watching someone else end up as CEO, he had quit his job to switch to TikTok, which he also quit shortly.
The second, Tom Staggs, was Disney's chief operating officer as well.
The objective of the company is more.
The idea, it is assumed, is to advise on the development of audiovisual products.
