Ten euros.
This Sunday, November 1, the average price of a packet of cigarettes crossed this symbolic milestone.
The cheapest brands are sold for 9.90 euros and Marlboro, the market leader, 10.40 euros.
Mission accomplished for Emmanuel Macron, of which it was a promise of presidential campaign.
When he took office, the price of the package was between 6.50 and 7 euros.
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Its Prime Minister of Health, Agnès Buzyn, had decided on a "price shock" to reduce tobacco consumption, responsible for one in eight deaths in France.
Its objective: 5 million fewer smokers and the
“first generation without tobacco”
in 2027. To force manufacturers to increase prices, the government has launched a plan for regular tax increases on tobacco products, spread over three years, and which therefore ended on Sunday.
This program had the effect of an earthquake in the sector, a few months after another blow of tobacco: the entry into force of the neutral package introduced by Marisol
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