This is called the shock of photos.
One could have believed in a campaign led by antispeciesists, with fake animals, but it was indeed real hares, pheasants and other game that were sold whole in trays, in plastic, in the meat department of the E.Leclerc store in Morières. -lès-Avignon, in the Vaucluse.
A wave of indignation on social media led the store to withdraw these products.
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The controversy began on Friday, when a woman shared on her Twitter account the photos of whole animals for sale in the hypermarket.
In the process, these were shared by many Internet users.
Among them, the Brigitte Bardot Foundation, an association for the defense of animals, expressed its indignation with the sign.
Following this, the distributor withdrew the game trays from its shelves, apologizing "
to the people who were hit
".
"It's shocking to see this kind of image"
Asked about the controversy, Christophe Marie, spokesperson for the Foundation, said: "
We were questioned on social networks by many disgusted Internet users
."
A legitimate reaction according to him, who deems “
shocking to see this kind of image
”.
Contacted by
Le Figaro
, E.Leclerc did not respond.
The origin of these animals also caused a reaction: "
While
(that)
some might say to themselves' these are local hunters who have probably killed more than reason"
,
we can see "Origin: Belgium" on the label.
Plastic, 1000km by truck, it's hard to understand,
”the anti-globalization site Mr. Globalization points out on Facebook.
Confrontation with reality
While many Internet users say they are scandalized by the sale of these animals in this form, others paradoxically underline its interest: this would make the French aware of the reality behind the consumption of meat.
Christophe Marie concedes: “
It's paradoxical, because it could have been an awareness campaign led by anti-speciesists and activists to show that meat is above all an animal that has been killed
.
It is positive to make consumers responsible for what they buy
. ”
Read also: Non-essential shelves closed: which products will be withdrawn from sale in supermarkets?
In addition, Foundation spokesperson Brigitte Bardot said he was satisfied with the reaction of consumers, who are no longer indifferent to the sight of a dead animal in their hypermarket.
"
Now it's shocking to see animals presented in this way, while there was still a few years, no controversy was emerging on this subject,
" he concludes.