Customers are not the only ones who are called upon to “consume local”, businesses and merchants as well.
Rather than opting for the e-commerce solutions offered by Amazon and Google, they can turn to “Made in France” offers.
The start-up Mirakl "
is becoming a real competitor of the Amazon market place
", summarizes Gilles Babinet, digital specialist.
“
We allow already recognized brands and retailers to create their own marketplace and smaller structures to sell on these marketplaces
», Explains Philippe Corrot, CEO and co-founder of Mirakl.
Marketplaces are, in fact, one of the effective responses to the firepower of the American giants.
The founders of ManoMano, the online DIY champion, have understood this well.
Cdiscount, which was built on the model of Amazon, has also chosen to highlight the products of national merchants.
Read also:
Mirakl, the French distribution unicorn who ignores the crisis
To sell online, you also need to make yourself known.
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