Camille Riou, founder of the Lou Yétu jewelry brand, cannot deny her career.
His sense of formula, product and consumer expectations quickly betray a previous professional life in marketing.
The young woman indeed worked a few years in Geneva at Procter & Gamble, but far from the jewelry sector since she worked for a label of dog food!
Five years ago, she decided to quit her job, return to Paris and try her luck with a product that has always fascinated her (a family atavism that she owes to her grandmother), but whose he offer on the market does not meet its expectations.
She then takes a resolution -
“Costume jewelry deserves to be taken seriously”
- and gets down to it.
She starts out in her own apartment where she sells some pieces to friends of her friends.
Word of mouth works well, her Instagram posts speak to girls of her generation.
She receives them
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