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A new logo "to identify fresh and local products" in supermarkets


The supermarket chains will sign a charter on Monday committing to promoting meats, fruits and vegetables of French origin.

Encourage the French to eat local and fresh while supporting French agriculture.

This is the objective of the Minister of Agriculture, Julien Denormandie.

In the columns of the

Journal du Dimanche

, he announced that he was going to sign a charter on Monday, November 9 with the large retailers (Leclerc, Carrefour, Intermarché Netto, Système U, Auchan Retail France, Casino, Monoprix and Franprix, LIDL, Cora Supermarkets Match and Aldi France), so that these players commit to promoting fresh and local food products on their shelves.

What they are already doing more and more, each in their own way.

Read also: How to ensure the French origin of food products

A banner common to all brands

Julien Denormandie, Minister of Agriculture

The idea is to simplify and clarify the origin of the products.

This is sometimes a headache for certain products.

Concretely, the meats, fruits and vegetables of French origin, will be spotted in the shelves, but also on the Internet sites of the supermarkets and the advertisements “

thanks to a banner common to all the signs

”, explains the Minister of Agriculture.

On this logo, we can read:

"Closer to you and your tastes"


Behind this slogan, the minister affirms that there will be a requirement for traceability.

Private labels will no longer use the words 'transformed in France' or 'produced in France' if the ingredients do not come from our territory,

” he assures us.

Read also: How to ensure the French origin of food products

Today, knowing the origin of food purchased in supermarkets has become a major concern of customers.

But we will have to wait a few more months for this new logo to appear, supposed to help consumers see more clearly the origin of food.

The banner will be fully operational in February,

” specifies Julien Denormandie.

Source: lefigaro

All news articles on 2020-11-08

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