Special interview
Written by: Kwong Yueting
2020-11-09 07:30
Last update date: 2020-11-09 07:30
The haze of the epidemic is lingering, and it is believed that for some time to come, people will still need to "coexist" with the virus.
Under this protracted battle, anti-epidemic products have been selling well, becoming a "opportunity in danger" for enterprises.
LG Electronics (Hong Kong) has made great preparations for this. In addition to developing wearable air purifiers "masks", it also launched its own online shopping platform. Initially, it mainly sells product accessories. In the future, it will gradually expand product categories to cater to the "home economy".
In an interview with "Hong Kong 01", Lee Sang Bong, CEO of LG Electronics (Hong Kong), said that the epidemic has hit the global economy and changed the shopping and life patterns of consumers. In addition to choosing quality and cost-effective products, customers are more frequent. It is estimated that the local online shopping market will continue to grow in the future.
LG Electronics’ sales and profits in the third quarter of this year both hit record highs.
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During the epidemic, the public paid more attention to personal health. LG Electronics (Hong Kong)'s home appliance business focused on epidemic prevention, focusing on clothing care and disinfection, Puricare air purifier series, sterilization washing machines and other products; at the same time, more people tend to stay at home. Entertainment has also continued to increase sales of OLED TVs.
Li Xiangfeng believes that the outbreak of the epidemic has allowed many people to stay at home longer, and the public's awareness of hygiene has also increased, driving the demand for home appliances. The company has adjusted its sales strategy in response to market changes, including strengthening household appliances and air solutions. Solutions (Home Appliance & Air Solution) business and home entertainment product business, hoping to provide citizens with a safer and more comfortable living environment.
The rapid changes in the epidemic have made LG Electronics a strange thing to buck the market.
According to LG Electronics’ third-quarter results this year, consolidated revenue during the period was 16.92 trillion won, an increase of 7.8% year-on-year; operating profit was 959 billion won, a sharp increase of 22.73% year-on-year, both hit a record high.
Among them, the revenue from the home appliance and air solutions business increased by 15.5%, and the home entertainment product business rose by 14.3%.
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Development of wearable air purifiers
The new crown pneumonia epidemic continues to recur. Recently, a new wave of epidemics broke out in Europe and the United States, while the Mui Wo Staycation group outbreak occurred in Hong Kong. I am afraid that people still need to coexist with the virus in the short term.
Lee Sang-bong feels that the epidemic is a protracted battle. Masks have become daily necessities. People hope that masks can have more comprehensive functions. In addition to being able to effectively filter viruses, masks must be more comfortable. Therefore, the company launched wearables in late October The air freshener "mask" is "more protective and sustainable."
He went on to introduce that the "mask" is made of anti-allergic silicone material, built-in replaceable filters and dual fans, and adjusts the high, medium and low wind speeds according to the wearer’s breathing rate. The UV protection box is It is used for charging, and it is equipped with a sterilizing ultraviolet lamp.
Li Xiangfeng revealed that he had tried many times before the product was launched. He once wore this "mask" while jogging in Tsim Sha Tsui. "The breathing is very smooth and there is no problem at all!"
However, the product does not have a heating device, so the outlet air temperature cannot be adjusted.
LG Electronics Hong Kong recently launched an online shop platform. Li Xiangfeng did not disclose the amount of investment in the platform, only saying that the company has been preparing for nearly 9 months.
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Hong Kong e-commerce is in a period of rapid growth
At present, online shopping has gradually become the new normal of citizens' lives, and many retailers have adopted a marketing model that combines online and offline marketing.
LG Electronics (Hong Kong) has been doing online shopping through platforms such as HKTVmall under Hong Kong TV (1137) and Hong Kong Goprice.com. Now it’s going to another city and launching its own online shopping platform. It will sell product accessories first, and then slowly Increase product variety.
"In the past, if customers wanted to buy a TV remote control, they had to call to place an order. Now they can buy it on the online store platform." Lee Sang Bong continued to say that the Korean e-commerce market has matured and is close to saturation, but the Hong Kong e-commerce market is still During the period of rapid growth, customers have a high degree of acceptance of new technologies, and the proportion of early adopters is higher than that in Korea.
LG Electronics has a complete product line of smart home appliances, covering TVs, washing machines, refrigerators, air purifiers, dehumidifiers and air conditioners, etc. Guests can use the ThinQ mobile app, LG AI voice mouse remote control, and even voice control commands. Home appliances.
"If you want to turn on the TV, you just need to say "Hi, LG"."
He expects that with the improvement of artificial intelligence and automation technology, smart home appliances and robot applications will become more and more popular. Simple tasks and chores can also be handled by robots. This will help improve production efficiency and people can better balance their work. With leisure time.
"In South Korea, LG Electronics and catering companies have developed cooking robots. Robots can make udon and ramen for customers. I believe that Hong Kong’s catering industry will soon have similar applications. However, robots do not have the ability to communicate with emotions, so they cannot be completely replaced. Humanity!"
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