New Delhi
When Indian Prime Minister Narendra Modi imposes national containment on March 24, Varun Backliwal, boss of Artisera.com, sees a bleak future.
The whole economy is paralyzed.
He doesn't see how his art sales site will hold up.
“I thought I was going to go out of business and look for work.”
Surprisingly, the reverse is true.
Over the weeks, sales explode.
“I had never imagined that, even in my wildest dreams
,
”
explains the 38-year-old entrepreneur.
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Customers are jostling and the average basket, which usually climbs to 100,000 rupees, exceeds 120,000 rupees (1,400 euros).
“The richest Indians found themselves stranded in their homes, unable to go on vacation.
They are bored, "
says Varun Backliwal who adds:
" I see purchases reaching 200,000 to 300,000 rupees
(2300 to 3500 euros)
while the biggest sale has risen to 4 million
(47,000 euros).
I exceeded
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