There was certainly a bit of stage fright this Sunday, September 6th.
Deprived of the rights to Ligue 1, Canal + broadcast its first Top 14 poster with great fanfare.
A Clermont-Toulouse to inaugurate the new Sunday evening time slot.
An exciting match (victory for ASM 33-30) and a great audience: 650,000 viewers.
A very good score which went beyond the expectations of the leaders of the encrypted channel.
Even a box.
Since the start of 2020, this is quite simply the second largest Sunday night audience, in front of Ligue 1 posters as prestigious as Saint-Etienne-Marseille, PSG-Lyon, Lyon-Saint-Etienne, PSG-Bordeaux or Lille-PSG ...
A very good score but not a record.
Last December, the shock of the 12th day of Top 14 between Stade Toulousain and RC Toulon drew 776,000 viewers on Canal + on a Sunday evening.
For an estimated audience share of 18.9%.
Figures that constituted "a record audience in all cases and the best historical audience share for a BoxingDay match in Prime", had then trumpeted Canal +.
"
Since the start of the season, all the figures are on the rise
"
Didier Lahaie, Deputy Director of Sports at Canal +
"Since the start of the season, two Sunday evening matches have already exceeded 600,000 spectators and all the figures are on the rise," Canal + Deputy Director of Sports, Didier Lahaie, told
Midi Olympique
on Monday
.
The '' Canal Rugby Club '' and the match on Saturday afternoon (3.15 p.m.) also show better results than last year. "
Last Friday, Toulon-Brive himself completely broke the house.
Jointly broadcast free on C8, this meeting attracted 666,000 viewers on TNT (2.6% market share, 7th most watched channel) and nearly 300,000 on Canal + Sport.
To touch the million.
"It's a record.
This initiative contributes to our desire to promote rugby on our channels, ”emphasizes Didier Lahaie.
The XV of France passes the bar of 6 million viewers
Obviously, the context contributes to these good results.
Stages behind closed doors, desire for lightness in a highly anxiety-provoking context, so more people in front of the small screen.
This is confirmed with the XV of France.
The good results and the attractive performances of Antoine Dupont and his partners bring back the supporters of the Blues.
The match against Ireland, at the end of the Six Nations Tournament, thus gathered 5.6 million viewers (with a peak of 6.3 at the end of the match) last week.
A jump compared to the previous week and its 4 million enthusiasts ahead of France-Wales.
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